Building a child’s world

It took Shalini Modi 14 years of extensive planning to come up with her pet project: That’s Cute, a complete one-stop solution for mother to be and their kids. “I was helping my husband in his export business, handling marketing for him, but whenever I would travel abroad for business, I would be fascinated by how there was this wide variety of clothes, accessories and furniture available for pregnant women and newborns that were not accessible to mothers to be, back home,” says the 37-year-old, a mother of three.

So in March this year, Modi launched her own label, providing mums with options in clothing, accessories, even furniture and nursery decor. “When we were deciding on a name for the store, the whole family came up with ‘that’s cute’, since we invariably end up saying that whenever we liked something,” smiles Modi.

At the store, there are layouts of kiddie nurseries that Modi can replicate for your child’s room. A castle theme room comes with appropriate wallpaper and even furniture shaped like thrones. A jungle theme room seems straight out of a Kenyan safari, complete with bunk beds, change tables, storage cabinets and customised bed linen and curtains with the kid’s name engraved on it.

While Modi is actively involved in all aspects of the company, there’s a design team too, headed by Shivani Bajoria who takes care of the more conceptual part of things. But these are not the only things that they keep themselves limited to, being actively involved in organising baby showers, birthdays, christening parties, even drawing up janam patris for your child. In the few months that they have started, business has done quite well, and now, Modi is looking to launch a new store at Noida’s sector II.