Flowery serenades

It was all in a days work for the knights of old to woo their ladies with a rose and a song. The modern Romeo is more bashful.

Make like a troubadour and surprise your loved ones with flowers and a song

It was all in a days work for the knights of old to woo their ladies with a rose and a song. The modern Romeo is more bashful. The thought of serenading the beloved by strumming a guitar and wailing ones heart out makes him break into sweat. But there is a solution at hand. You no longer have to take on the ordeal of singing yourself. Just buy a beautiful bouquet of exotic flowers and let professionals take over the rest. Florista,the new flower shop on the block,have started the Singing Florigram service in aid of people just like you.

Smriti Dalvi,director of Florista at Lower Parel,Santacruz and Juhu says she got the idea from the US where guitarists accompanying delivery of flowers are a usual sight. We decided to have this fun service to go with the flowers,since its such an interesting idea and a nice way to let someone know that you care, she says,You can send the Florigrams to your child or to your parents or even your boss. In addition,the customer can specify what costume the guitarist will donPirate or Santa Claus or even a businessman carrying a briefcase.

The package is ideal for a childs birthday party, says Dalvi,You can order a cake to go with the flowers and even an extra character,like a clown,to go with the guitarist.

Right now the package is still in its trial stage. The list of songsranging from Happy Birthday to Dont Worry,Be Happyto choose from is limited to 10,and the service is currently available only in Mumbai. This is the pilot service, says Dalvi,We only started it a month ago and we really havent gone out of our way to promote it. But there have already been two people whove availed of this service and whore very happy with it.

The service can be tailored completely to the customers demands but,Dalvi points out,be sure to get permission from the recipients neighbours or workplace before sending the florigram to either place.

Such lavish display of love and esteem doesnt come cheap,of course. The package starts at Rs 4,500 (not including taxes) and covers the charge of the flowers,cake,and guitarist and delivery costs. It may seem as a bit of a blow to the pocket,but can you really put a price tag on love?

Pooja Pillai

Pooja Pillai is a Senior Assistant Editor at The Indian Express, working with the National Editorial and Opinion section. Her work frequently explores the intersection of society, culture and technology. Editorial Focus & Expertise Pooja’s writing spans several key domains, often blending analytical commentary with cultural critique. Art & Culture: She writes extensively on cinema, books, and the evolving landscape of arts and entertainment. Technology & Society: Her work examines the human impact of the gig economy, the rise of AI in creative fields, and the cultural shifts driven by digital platforms. Food & Lifestyle: She often uses food as a lens to explore history and politics, covering everything from the origins of pantry essentials to the impact of nutrition policy. Politics: She closely tracks political developments in South and West India and provides commentary on international political transitions, including the shifting landscape of American politics. Multimedia & Podcasting Pooja is a prominent voice in the Indian Express’s digital ecosystem. She is the host of 'DeshKaal with Yogendra Yadav', weekly video podcast where she facilitates deep-dive conversations on Indian democracy, social movements, and current political affairs. Notable Recent Works Cinema & Identity: “SRK@60: Why Shah Rukh Khan is Bollywood's last, and only, superstar” – an analysis of stardom and the changing face of Indian identity Global Politics: Commentary on the Trump administration’s misguided “war on woke culture” via typography and analysis of the visual semiotics of Volodymyr Zelenskyy’s attire during successive visits to the White House. Art & AI: “An unequal music: AI is lowering barriers at the cost of music itself” – a critique of how technology is redefining artistic value. Professional Presence Pooja is active on X (formerly Twitter) and Instagram, where she shares her latest columns and editorial insights. Her full archive and latest updates can be found on her Indian Express Author Profile. ... Read More

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Flowery serenades

It was all in a days work for the knights of old to woo their ladies with a rose and a song. The modern Romeo is more bashful.

It was all in a days work for the knights of old to woo their ladies with a rose and a song. The modern Romeo is more bashful.