The Hills & Beyond

The partnership,signed by Yash Chopra,Zubin Karkaria,CEO & Managing Director of Kuoni India and South Asia,and Marco Casanova,Co-Owner and CEO of Brandinvest AG,offers a unique and once in a lifetime entertainment experience to Indians and Indian-film fans visiting Switzerland.

According to Zubin,”Bollywood is deep-rooted in the psyche of most Indians,and it gives us immense pleasure to be able to offer our customers a taste of Yash Chopra and Yash Raj Films’ several blockbuster films shot in Switzerland.” For Yash Chopra,this is a unique entertainment product that they are bringing to the market. “Film Studios across the globe have slowly shifted their focus to creating derivative “entertainment experiences” around their actual movies,such as theme parks,and we feel that this very innovative approach is a natural extension of the YRF brand of entertainment and provides a very personal experience for our audiences – something that has never been done before by an Indian entertainment brand. Moreover,I have lived some of the most intense and emotional moments of my life in Switzerland and I have used its spectacular locales extensively in a number of my flagship films. I feel it is only apt that I now share this journey with YRF fans through a personalised walk down memory lane,and allow them to see these moments through our eyes.”