Getting media on board

Railway Minister Mamata Banerjee is clearly not too happy with her PR machinery. She chose an award function of her ministry to make her point last week. Stating that negative information about the Railways was getting more prominently covered by the media,ignoring its positive actions,Mamata asked the Chief Public Relations Officers CPROs to pull up their socks and ensure that Railways was projected in a positive light. In fact,the minister went so far as to say that PR managers should take the media into confidence. The terse message was enough to shake up many of the CPROs present at the function.