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Apple might be working on a new affordable MacBook lineup to compete against Chromebook’s domination in the education sector. These low-cost MacBooks are rumoured to launch sometime in the second half of 2024.
According to Digitimes quoting industry sources, the upcoming affordable MacBooks would continue using a metal casing for aesthetics, but Apple might opt for more affordable mechanical components to bring down the cost.
The report also suggests Apple suppliers in Taiwan – Quanta Computer and Foxconn are currently showing no signs of activity, meaning Apple might launch these products sometime in the second half of 2024. Currently, there are no details about the hardware that will be powering the affordable MacBook lineup.
In the last few years, Google has been dominating the education sector with its ultra-affordable machines. While demand for Chromebooks might have slumped post-COVID-19, the number of institutions opting for these pocket-friendly devices has seen significant growth, especially in the United States.
Combined with the wide range of tools Google has to offer, the tech giant has a sort of monopoly in the education sector, making it hard for companies like Microsoft and Apple to enter the market.
Compared to the M1-powered MacBook Air, which often sells for somewhere Rs 80,000, Chromebooks are available for as low as Rs 15,000. Even if Apple launches a pocket-friendly MacBook lineup, it might be hard for the company to sell them in India, where price is still a deciding factor when purchasing a device.
Apple also seems to be internally testing six different Macs, all based on the in-house developed M3 and M3 Pro chips. Rumour has it that we might see some of these upcoming devices sometime next year.
