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Journalism of Courage
A move that8217;s part of a larger makeover process in the Postal department, say sources
Taking its first step towards creating a new image, the Postal department unveiled its new logo on Tuesday, a move that is a part of a larger makeover process that is sweeping through the department. While the logo was unveiled in New Delhi on Tuesday morning by Minister of Communication and Information Technology A Raja and Jyotiraditya Scindia, it was simultaneously unveiled by chief postmasters generals in the state capitals and will be on letter-boxes and other post office insignia in the coming months.
The earlier logo was characterised by straight lines, while the new one has a more fluid feel to it. The effect of the wings on the logo has remained unchanged so as to ensure some continuity. 8220;We worked in collaboration with Ogilvy and Mather, and a number of staff- officers and others and designed it,8221; said M S Bali, Chief Postmaster General, Maharashtra Circle.
The construct of the logo is meant to signify India Post carrying emotion across physical distances, and the colours are post office red and orange. Red symbolises the traditional association with post office, along with passion, power and commitment, while orange communicates hope, joy and happiness.
