Instamart 2025 report: ‘Top spender’ shells out Rs 22 lakh on 22 iPhone 17s, gold coins; Bengaluru orders maximum late night snacks

According to Instamart’s “How India Instamarted 2025” report, the platform’s top spender this year shelled out more than Rs 22 lakh

The report highlights a broader shift in urban Indian shopping behaviour, where quick-commerce platforms have moved beyond emergency purchases to become full-stack marketplaces

As the debate over banning quick-commerce platforms in India grows louder, several Indian users, NRIs, and foreign nationals continue to praise the convenience of ultra-fast delivery services. Reflecting this trend, Instamart on Monday released its spending trends report for 2025, revealing some striking consumption patterns.

According to Instamart’s “How India Instamarted 2025” report, the platform’s top spender this year shelled out more than Rs 22 lakh, purchasing 22 iPhone 17s, 24-karat gold coins, and everyday essentials such as milk, fruits, and eggs. The unnamed customer recorded the highest cumulative cart value of the year, highlighting how premium purchases and daily staples now coexist within the 10-minute delivery ecosystem.

“Across repeat orders this year, the top spender of 2025 clocked over ₹22 lakh on Instamart, adding everything to cart, from 22 iPhone 17s, 24K gold coins, a Philips air fryer, and even everyday items such as Tic Tacs, milk, eggs, ice cream, and fresh fruits,” Instamart wrote.

The report highlights a broader shift in urban Indian shopping behaviour, where quick-commerce platforms have moved beyond emergency purchases to become full-stack marketplaces. From festival gifting to gadget launches, consumers are increasingly relying on instant delivery apps for both high-value and routine needs, the Instamart report said.

Instamart’s 2025 analysis also revealed several record-breaking trends. These included the tiniest cart of the year, a Rs 10 printout ordered in Bengaluru, and the largest single cart, worth Rs 4.3 lakh, spent on iPhones in Hyderabad.

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In another notable statistic, a Bengaluru-based user tipped delivery partners a cumulative Rs 68,600 in 2025, the highest tip amount recorded by any user nationwide.

The report further puts Bengaluru as a leading consumer of Korean sauces and late-night snacks, while also emerging as one of the fastest adopters of new product categories. However, the most striking takeaway remains the city’s strong culture of rewarding delivery partners, particularly in a year when quick-commerce played an increasingly central role in household consumption across India.