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This is an archive article published on January 28, 2012

Diners’ Cafe

Dolce Vita introduces the joys of the shop-and-dine concept to the Indian market.

Imagine a cut: sirloin,tenderloin,shanks or flank. Think Scottish Salmon and Chilean Basa or envision chicken wings and juicy drumsticks. If these items happen to be in the butchery in Dolce Vita,chances are they can be taken over to the store’s new cafe and prepared in the kitchen.

The Butcher’s Menu is the most unique offering at the new eatery in High Street Phoenix. “Customers can buy a cut of meat from the butcher shop and have our chefs at the cafe prepare it for them for Rs 300,” says Rohet Khanna,director of operations at Dolce Vita. “The idea is to show people the simplicity in cooking the ingredients they buy,” he adds.

The store,which opened in August last year,has worked hard to carve a niche for itself in a market that already has a Big Bazaar for everyday groceries and Foodhall for gourmands. By stocking up on aisles of national and international foods the two don’t offer — cans of Wazwaan food from Kashmir,several varieties of cereal and cereal bars,in addition to sushi-making kits and Korean chilly pastes — Dolce Vita offers products that are desirable to both Indian and expat clients,and are tough to find in one place.

Now,with the addition of the cafe,the store brings to Mumbai the comfortable shop-and-dine concept seen in the UK,US and Singapore. The cafe,which can accommodate 50,is located within the store,in a space that is comfortable and secluded.

The shop-and-dine concept also lures foodies looking for wine and food pairings. With 105 international wine labels and 45 brands of beer to choose from,customers can try a glass of wine at the cafe before picking up a bottle. “The cost of liquor in the cafe is obviously more because it comes under a different licence,” says Khanna.

Khanna has also ensured the space is interactive. “We’re not secretive about our recipes,” he says. “If customers want us to explain a dish to them,we’re happy to oblige,” he adds.

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