Print Perfect

It’s been a long way ahead from the time we used to debate over printing a page with the fear of it costing too much to patiently waiting for bulky machinery to slowly and steadily spew out the primted paper! Now all it takes is mere seconds with not more than a few paise in cost. And looks like the going’s good for printing in the year to come for Hewlett-Packard (HP) India has ushered in the New Year with special initiatives. From best-seller laser printing solutions to service camps,here’s what’s on offer. “For us,northern India is a very important market in the laser printing segment,” mentioned Ajay Rawal,Country Category Manager – Commercial Volume LaserJets,Imaging & Printing Group,HP India,up first. With an aim to empower small and medium enterprises (SME),Rawal announced the launch of a 360 degree initiative to encourage companies to adopt technology that makes a difference to their business. “Some of our specials include availability of the company’s much-in-demand laser printers at best prices,free service camps for those who own HP’s laser printers,attractive offers on purchase of select after market cartridges,and exciting buy-back offers that will let customers choose the best HP printing solutions for their business,” listed out the company representative.

Interestingly,this time around HP is focusing on regional markets to accelerate the growth of sectors across verticals. The company is providing easy access to world-class technology to customers in Punjab through its star products,including HP LaserJet P 1007,HP MFP M 1005 and HP Colour LaserJet 1215 to name a few. Single-function printers such as the HP LaserJet P1007 and HP Colour LaserJet CP1215 make for great budget printers,easy to install and low-maintenance for businesses with limited imaging and printing needs. “HP’s multi-functional devices are designed for SMEs looking to soar high,while controlling costs and their internal printing environment. The company’s HP MFP M 1005 is empowering users to enhance productivity and workflow within offices. Another advantage of these printing solutions is that they bring printing,copying,scanning and faxing capabilities together in a single system saving time,space and money,” Rawal explained.

The monochrome printing solutions offered by the company start at Rs 5,999,and target the overall SME sector in the region that is looking to increase business efficiency through cost and energy savings. And for all those who opt to buy two toner cartridges with for their HP LaserJetP 1007 / P 1008,the company also offers one year additional warranty on the printer. According to Rawal,“HP’s colour printing solutions are designed for sectors including the hospitality,healthcare,manufacturing,exports,retail jewellery,and advertising & marketing vertical,among others,as colour is a critical determinant of successful customer communication in these businesses. By printing in-house on the HP colour laser solutions,companies can expect savings of up to 25 percent over a period of three years. And SMEs can save space by using a single printing solution that lets users take black and white printouts from a colour printer at the same cost as that on a mono LaserJet,thereby eliminating the need to buy two printers for the office.” The starting price for these colour printers is Rs 19,899.

Additionally,HP is also making maintenance of its LaserJet printers an easy affair for customers through the free service camps that have been set up across Punjab in Amritsar,Jalandhar and Ludhiana. This will enable customers to get their HP printers checked at no cost,and replacement of parts will also be a part of this customer care initiative. For those who are looking to begin the year with a brand new printer,HP will also offer buy-back programs where customers can exchange their old HP LaserJet for a brand new one on select SKUs! These service camps will be accessible to customers in Punjab till January 31,2010.