Dove’s new ad celebrating female body shapes, sizes and beauty gets slammed on social media

Watch the video here.

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The advertisement begins with the line ‘Beauty comes in all shapes and sizes’. This is followed by a sermon on how there is no one perfect shape. It emphasises on how real beauty breaks moulds and require no ideal size to fit into. Of course, all this to introduce a range of about seven different bottles of body washes of different shapes. According to a statement by the brand, “From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.”

Many used humour and sarcasm to react to Dove’s new initiative. While one person pointed out that when Twitter user are actually want are “equal pay & opportunity, not-laughable health coverage, to walk to our car w out getting murdered” and what they end up getting are these ‘shapely bottles’, another questioned, “None of the Dove body shaped Shampoo bottles accurately captures my body. How do I feel beautiful now?”

Here are some of the reactions the ad generated on Twitter.

@FastCompanypic.twitter.com/mXHGQ2o7wB

— Jenny Scherer (@jenny_scherer22) May 8, 2017

.@dove I have arms please advise https://t.co/AycSUjLi0v

— rachel handler (@rachel_handler) May 8, 2017

.@Dove matches its new body wash bottles to your body type pic.twitter.com/zzxy21DYuH

— chekov’s mankrik (@vrunt) May 8, 2017

@FastCompany @Dove So if CVS is out of “skinny bitch” bottles am I not going to be able to get clean? Not sure how this works.

— Jodi Beggs (@jodiecongirl) May 8, 2017

What happens if you use the wrong @Dove bottle shape for your body type? Will the soap not fit me? Can I die?

— Caissie St.Onge (@Caissie) May 8, 2017

@jenny_scherer22 @FastCompany “Women don’t see their body type represented in media so we decided to do it via an inanimate object.”

— Caitlyn Stenerson (@stenersonMN) May 8, 2017

What about those of us with a big hole inside, @Dove? Where is our body wash? pic.twitter.com/W7ZPXCjOT8

— Kelly Luce (@lucekel) May 8, 2017

Ok but Dove’s diversity bottles are all still white pic.twitter.com/CrEX4tNnsH

— Abbie Evans (@AbbieEvansXO) May 8, 2017

But why are all of the bottles still white

NOT WOKE ENOUGH, CAPITALISMhttps://t.co/EG0O5tpV26

— nom (@nomchompsky) May 8, 2017

a spokesperson from dove just crawled out of my shower drain to tell me all bodies are beautiful and women can play sports too

— helena cell (@pilotbacon) May 8, 2017

None of the Dove body shaped Shampoo bottles accurately captures my body. How do I feel beautiful now? pic.twitter.com/aHUvSthM5M

— ¯\_(ツ)_/¯ (@karishmau) May 9, 2017

DOVE: [releases bottles to match people’s bodies]

ME: [gets trapped inside a bottle] pic.twitter.com/eNLijzAZbe

— Parker Molloy (@ParkerMolloy) May 8, 2017

@Dove has new bottles to match body shapes #TryAgain pic.twitter.com/y1UY4rrBQ2

— That Harvard Girl (@amberawade) May 9, 2017

What women want: equal pay & opportunity, not-laughable health coverage, to walk to our car w out getting murdered

What women get: pic.twitter.com/gaSMPsNWF6

— Frenchi (@lilchilita) May 8, 2017

pic.twitter.com/l2aQ6gjxYu

— cat comrade (@rachelmillman) May 8, 2017

universe_brain.PNG pic.twitter.com/daGjGmsDof

— cat comrade (@rachelmillman) May 8, 2017

hey y’all, Dove here to debut new line inspired by common mental illnesses like depression, ADHD, and anxiety! weird it’s all dry shampoo

— cat comrade (@rachelmillman) May 8, 2017

Story continues below this ad

The range of “Real Beauty Bottles” have been created by the agency Ogilvy London and is reportedly a limited-edition of six different types of body washes that will focus on real beauty that comes in different sizes and shapes, just like women do. But it seems people aren’t exactly convinced. “But why are all of the bottles still white?”, “What happens if you use the wrong Dove bottle shape for my body type? Will the soap not fit me? Can I die?” are some of the hilarious comebacks that are now doing the rounds on Twitter.