Social media users said there were racist implications of a soap ad that showed a black woman transforming into a white woman. Many who criticized the imagery said it suggests black skin is dirty and white skin is clean, and noted there is a historical legacy of racism in soap ads
"But why are all of the bottles still white?", "What happens if you use the wrong Dove bottle shape for my body type? Will the soap not fit me? Can I die?" are some of the hilarious comebacks to the Dove UK advertisement.