If you have not been living under the rock, you probably must have seen #Pray_for_Nesamani trending online this week. While Netizens around the country were busy praying for the well-being of Nesamani, it left several others quite baffled. As the trend caused a laughing riot online, Amul too celebrated with a colourful illustration of everyone's beloved contractor Nesamani. The sketch shows the contractor looking up, as though a hammer is being dropped, and the serving tray slipping from his grip — butterfingers! Tweaking the #Pray_For_Nesamani hashtag, Amul wrote "Tray for Neasamani". And with a tagline, "Amul, Hammer it on the bread!" the cartoon is on point. #Amul Topical: One of the top trending topics on Twitter! pic.twitter.com/H6JRj4uDis — Amul.coop (@Amul_Coop) May 31, 2019 The trend began after a Tamil movie buff referred to a hammer as the object that was dropped on the head of contractor Nesamani, a character played by famous comedian Vadivelu in the Tamil film Friends in 2001. A perplexed user inquired about his well-being, clearly missing the joke. Soon, a tsunami of memes ensued with the hashtag leaving Netizens in a frenzy. Amul's cartoon on the contemporary meme trend created a buzz across social media platforms, and Netizens just loved the referencing. அமுல் பேபி நேசமணிக்காக பிரார்த்தனை செய்தபோது. வேற லெவல் ஹேஷ்டேக் ரீச். When one of the Amul babies themselves prayed for #Naesamani that is true reach 😅#தமிழ்பிராண்ட்ராஜா #சக்தி#TamilBrandRaaja #Sakthi #Pray_for_Naesamani — Sakthi Vigneshwar (@tamilbrandraaja) June 1, 2019 Watte waaav! 👌👌 — Suganth (@msuganth) May 31, 2019 Ultimately he had reached the hoardings of amul..what a moment — Praveen raj (@BefikreP) June 1, 2019 Haha Amul is too quick to jump in. #Pray_for_Naesamani with butter fingers nesamani is sure to get hurt — Raja Subramani (@RajaSub08378773) June 1, 2019 Excellent nailing it right#AmulTopical — ketan bhandarkar (@ketanaqua) May 31, 2019 Thalaaivaah😛 Best'hu 😂💚 — Manivannan M S (@BeingMani97) May 31, 2019 Hahaha!!! Love you even more @Amul_Coop for this topical ❤️ Delicious prayers for Neasamani 😊🙏#PrayForNesamani — Indhuja (@indhujamaximus) May 31, 2019 I heart it!! Well played, Amul! — kaveri bharath (@kaveribharath) May 31, 2019 No one can beat @Amul_Coop in bringing out awesome-brand-promoting cartoons of current affairs in almost no time — Prakash G.R. (@grprakash) May 31, 2019 This is ultimate!! Brilliant!! — Harini Paddy (@harinipaddy) May 31, 2019 The final touch by Amul to our decorated #Neasamani Aaniya Pudunfa vendam 😁😁😁 — Bahavathi (@bahavthi) May 31, 2019
