Amul joins Nesamani craze with new cartoon and ‘Contractor’ fans are thrilled!

Tweaking the #Pray_For_Nesamani hashtag, Amul wrote "Tray for Neasamani". And with a tagline, "Amul, Hammer it on the bread!" the cartoon is on point.

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Amul’s brilliant wordplay in the Nesamani trend left Netizens impressed!

If you have not been living under the rock, you probably must have seen #Pray_for_Nesamani trending online this week. While Netizens around the country were busy praying for the well-being of Nesamani, it left several others quite baffled.

As the trend caused a laughing riot online, Amul too celebrated with a colourful illustration of everyone’s beloved contractor Nesamani. The sketch shows the contractor looking up, as though a hammer is being dropped, and the serving tray slipping from his grip — butterfingers! Tweaking the #Pray_For_Nesamani hashtag, Amul wrote “Tray for Neasamani”. And with a tagline, “Amul, Hammer it on the bread!” the cartoon is on point.

#Amul Topical: One of the top trending topics on Twitter! pic.twitter.com/H6JRj4uDis

— Amul.coop (@Amul_Coop) May 31, 2019

The trend began after a Tamil movie buff referred to a hammer as the object that was dropped on the head of contractor Nesamani, a character played by famous comedian Vadivelu in the Tamil film Friends in 2001. A perplexed user inquired about his well-being, clearly missing the joke. Soon, a tsunami of memes ensued with the hashtag leaving Netizens in a frenzy.

Amul’s cartoon on the contemporary meme trend created a buzz across social media platforms, and Netizens just loved the referencing.

அமுல் பேபி நேசமணிக்காக பிரார்த்தனை செய்தபோது.

வேற லெவல் ஹேஷ்டேக் ரீச்.

When one of the Amul babies themselves prayed for #Naesamani that is true reach 😅#தமிழ்பிராண்ட்ராஜா #சக்தி #TamilBrandRaaja #Sakthi #Pray_for_Naesamani https://t.co/i0yjftmRBY

— Sakthi Vigneshwar (@tamilbrandraaja) June 1, 2019

Watte waaav! 👌👌 https://t.co/p4QbUCf9BI

— Suganth (@msuganth) May 31, 2019

Ultimately he had reached the hoardings of amul….what a moment

— Praveen raj (@BefikreP) June 1, 2019

Haha Amul is too quick to jump in. #Pray_for_Naesamani with butter fingers nesamani is sure to get hurt

— Raja Subramani (@RajaSub08378773) June 1, 2019

Excellent nailing it right#AmulTopical https://t.co/Xx3Pz0f0rr

— ketan bhandarkar (@ketanaqua) May 31, 2019

Thalaaivaah😛 Best’hu 😂💚 https://t.co/4H9TofxB4K

— Manivannan M S (@BeingMani97) May 31, 2019

Hahaha!!! Love you even more @Amul_Coop for this topical ❤️ Delicious prayers for Neasamani 😊🙏#PrayForNesamani https://t.co/TvtQGFPa7I

— Indhuja (@indhujamaximus) May 31, 2019

I heart it!! Well played, Amul! https://t.co/nrrOTwXHe1

— kaveri bharath (@kaveribharath) May 31, 2019

No one can beat @Amul_Coop in bringing out awesome-brand-promoting cartoons of current affairs in almost no time https://t.co/1juGKtTBeK

— Prakash G.R. (@grprakash) May 31, 2019