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Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
'Rising cost of cattle feed, packaging, fuel', Amul hikes milk prices by ₹2/l from today
May 14, 2026 10:36 am
Amul Milk Price Hike: The new prices, effective from Thursday (May 14), translates to approximately 2.5-3.5 per cent (hike) per litre, “which is lower than average food inflation,” the company said in a release issued on Wednesday.
Amul, Mother Dairy hike milk prices by Rs 2/litre across India, blame higher cost
May 18, 2026 5:17 pm
The price rise will be effective May 14.
1.5 lakh kg Amul products destroyed after Jaipur firm found ‘changing date on expired items’
March 10, 2026 6:04 pm
The quantity was such that the action lasted for four days: the material was loaded in 27 trucks, and taken to a garbage dump for destruction
‘Sarlaben’: Amul launches AI assistant for 36 lakh milk producers
February 11, 2026 10:42 pm
It will offer personal guidance on cattle, feed, vaccinations and even government schemes and subsidies, says Gujarat CM Bhupendra Patel
Amul celebrates Tom Cruise’s first-ever Oscar in 40-year career; netizens say ‘it looks more like…’
November 21, 2025 11:07 am
To mark the milestone, Amul India rolled out a special tribute, unveiling a new topical dedicated to the actor.
Amul’s touching tribute to ‘India's greatest ad-man’ Piyush Pandey captures a nation’s respect: 'Game recognises game’
October 25, 2025 4:04 pm
Following the news of Pandey's passing, Indian dairy giant Amul paid a touching tribute on Instagram through its signature creative.
Amul slashes prices of 700 products after GST cut
September 21, 2025 8:34 am
Amul Paneer range, which will now have no GST, is set to get cheaper by 5%, making 1 kg of Amul Malai Paneer cheaper by Rs 15
Voter turnout of 97.48% recorded for Amul Dairy elections
September 10, 2025 9:32 pm
The seats include Anand, Khambhat, Borsad, Petlad in Anand district; Mehamadavad, Thasra, Nadiad and Kathlal in Kheda district; and Balasinor and Virpur in Mahisagar district.
‘Winner of the trend’: Amul’s iconic blue-haired girl taps into 'aura farming' in Onam ad, video wins heart
August 26, 2025 6:15 pm
In the viral ad, the girl is seen dressed in a pattupavada, wearing a cool pair of sunglasses, and performing the 'Aura farming' dance.
Zimbabwe Vice President welcomes Sumul and Amul to his country
August 24, 2025 4:33 am
The Chamber of Commerce had organised the ‘Chalo Zimbabwe’ programme in Surat on Saturday
AMUL PHOTOS
Sylvester daCunha, creator of 'utterly butterly..' ad, passes away: See these iconic Amul ads over the years
June 22, 2023 2:23 pm
Sylvester daCunha — the man behind the iconic ‘utterly butterly delicious’ girl mascot of Amul — passed away late on Tuesday in Mumbai. His legacy lives on as the series of "utterly butterly..." advertisements still continue to thrive. This series is famously known for its humourous and sarcastic comments on various political and political happenings in the country. Here is a rundown of some of the iconic Amul advertisements:
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