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Monday, May 17, 2021



'Indian Postponed League': Amul’s latest topical on IPL suspension is a hit online 

May 07, 2021 12:23 pm

“Indian Postponed League,” the title of the topical reads, which features what looks like cricket players, with the bags back and ready to leave.

'Enjoy TrinAmul': Mamata Banerjee gets an utterly butterly wish as she wins West Bengal elections

May 05, 2021 10:46 am

Featuring Mamata Banerjee in her signature white cotton saree, donning a face mask -- waving at the cameras, the dairy brand also featured Amul Girl as a photojournalist on the stage in the topical.

'Bangtan butter asli butter': Fans can't keep calm as Amul features Korean band BTS in its cartoon

May 04, 2021 3:03 pm

In a cartoon released by the dairy brand,  the band's seven members -- RM, Suga, Jin, J-Hope, Jimin, V and Jungkook -- are seen enjoying buttered toast served by the Amul girl.

Amul celebrates 93rd Academy Awards with special topical

April 29, 2021 4:51 pm

"Another father in Hopkins’s cap," the topical headline read, refereeing to Hopkin’s win for his performance in the 2020 drama film, ‘The Father’.

SMP prices fall as industry sees dip in demand for dairy products amid Covid lockdown

April 28, 2021 11:55 pm

Items like cheese, butter, paneer and skimmed milk powder (SMP), which form the bulk of what the industry calls HORECA (Hotel Restaurant and Catering) sector, have reported the lowest sales.

As India opens up vaccination for everyone above 18, Amul hails move with a cartoon

April 22, 2021 11:27 am

Using their signature wordplay, the dairy brand wrote: "No waiteen' if you're eighteen" painting a healthcare professional and a young adult at a vaccination centre.

Amul joins 'Indiranagar ka Gunda' trend, features Rahul Dravid in their latest topical

April 14, 2021 2:05 pm

In the viral ad, Rahul Dravid is seen announcing that he is the “gunda of Indira Nagar”, which prompted a meme trend. The dairy brand has immortalised this aspect of The Wall in its new topical.

'Sabre the taste': Amul celebrates as fencer Bhavani Devi makes history by qualifying for Olympics

April 07, 2021 11:12 am

Bhavani Devi is the first Indian fencer to qualify for the Olympics. She will compete in the sabre category in Tokyo 2021.

Explained: Amul advertisement on milk versus plant based alternative

March 30, 2021 8:38 am

The advertisement states that the term "milk" is being encroached by plant-based beverages made from soya, almonds, oats and others, which Amul believes is misleading for consumers.

'Royal Soap Oprah': Amul cartoon aptly captures Harry-Meghan 'bombshell interview'

March 11, 2021 11:05 am

During the emotional interview, the Duke and Duchess of Sussex, explained why they decided to take a step back from their active royal roles, making some shocking revelations about bullying and racism among others.