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Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
In reprieve for Amul, Madras High Court dismisses trademark suit over ‘AMUL TRU’
October 10, 2026 7:36 pm
The Madras HC dismissed the suit filed by Tamil Nadu based Asian Beverage Private Limited, because it failed to comply with a mandatory notice requirement, without deciding whether Amul’s branding infringed its trademark.
A week later, 5,500 Vadodara anganwadi children get back their glass of milk
September 24, 2026 7:07 pm
The children went without milk from September 17 because of a payment issue, caused by rise in milk prices that exhausted the credit with the supplier, says VMC officer
No milk for 5,500 Gujarat children amid Amul payments row
September 24, 2026 2:17 pm
Milk pouches stopped on Sept 17, ICDS officer says delayed bills from Amul have led to late payments; civic body says bills are cleared whenever they are received
The great protein squeeze — and why India should cut taxes on whey
August 05, 2026 11:09 am
Why is the largest milk-producing country in the world importing almost all of its whey? There are multiple factors at play here
Amit Shah lays foundation stone of world’s largest curd production plant
July 20, 2026 4:30 am
Part of the Rs 700-crore Amul Bengal Dairy Project, the plant – coming up at Howrah Food Park in Howrah’s Sankrail – will have a daily capacity to process up to 30 lakh litre milk and 10 lakh litre curd.
'Rising cost of cattle feed, packaging, fuel', Amul hikes milk prices by ₹2/l from today
May 14, 2026 10:36 am
Amul Milk Price Hike: The new prices, effective from Thursday (May 14), translates to approximately 2.5-3.5 per cent (hike) per litre, “which is lower than average food inflation,” the company said in a release issued on Wednesday.
Amul, Mother Dairy hike milk prices by Rs 2/litre across India, blame higher cost
May 18, 2026 5:17 pm
The price rise will be effective May 14.
1.5 lakh kg Amul products destroyed after Jaipur firm found ‘changing date on expired items’
March 10, 2026 6:04 pm
The quantity was such that the action lasted for four days: the material was loaded in 27 trucks, and taken to a garbage dump for destruction
‘Sarlaben’: Amul launches AI assistant for 36 lakh milk producers
February 11, 2026 10:42 pm
It will offer personal guidance on cattle, feed, vaccinations and even government schemes and subsidies, says Gujarat CM Bhupendra Patel
Amul celebrates Tom Cruise’s first-ever Oscar in 40-year career; netizens say ‘it looks more like…’
November 21, 2025 11:07 am
To mark the milestone, Amul India rolled out a special tribute, unveiling a new topical dedicated to the actor.
AMUL PHOTOS
Sylvester daCunha, creator of 'utterly butterly..' ad, passes away: See these iconic Amul ads over the years
June 22, 2023 2:23 pm
Sylvester daCunha — the man behind the iconic ‘utterly butterly delicious’ girl mascot of Amul — passed away late on Tuesday in Mumbai. His legacy lives on as the series of "utterly butterly..." advertisements still continue to thrive. This series is famously known for its humourous and sarcastic comments on various political and political happenings in the country. Here is a rundown of some of the iconic Amul advertisements:
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