The 18 member unions of GCMMF has a farmer strength of more than 36 lakh across 18,700 villages of Gujarat, and is procuring on an average 211 lakhs litres of milk per day which is 20 per cent higher than the previous year.
Using a superb wordplay, the cartoon’s tagline reads, “Fuel and Kaante”, commenting on the prickly price of the petrol and diesel at the moment. It also shows the Amul girl baffled and in a state of shock, as she hands over a currency bill.
The popular Amul girl was seen in an attire similar to the one Alia Bhatt wore in the movie along with a bread and butter knife in her hand. The cartoon’s tagline also read: ‘Sab Raazi Hai!’
Sodhi, Managing Director of GCMMF which sells its products under the ‘Amul’ brand name, said the dairy sector is very lucrative, providing good income to many educated youths as well.
Rathnam, 55, who was elevated to the post of MD in June 2014, said: “I have given Amul 22 years of my life. Now, I wish to spend time with my family that is settled in Tamil Nadu and America. I also wish to pursue my interests and start something of my own.”
Parmar had supported Verghese Kurien, founder of Amul and “father of white revolution”, during his struggle to keep the political class away from having control over the GCMMF until 2006.
RS Sodhi, managing director of GCMMF told The Indian Express that the price reduction was aimed at particular market segment so that the dairy could accommodate an increase in daily procurement of milk.
Known for its unabashed stance, Amul’s cartoon depicts Donald Trump and Kim Jong-Un irked with each other as they sit at their desks. With the two leaders fighting with butter in hand, the cartoon is bang on.
The cartoon is in response to Shashi Tharoor’s latest tweet when he used the word — rodomontade — and made people rush to look for their dictionaries to decipher what exactly he meant!
Another programme aimed at attracting youth is dairy entrepreneurship scheme under which youth can go for a farm size of 20-30 cows and buffaloes and it would be easily financed by the banks with Amul marketing for it.
Verghese Kurien, who is known as the Father of White Revolution in India for his project Operation Flood, was born on November 26. This is why the day is known as National Milk Day across the country.
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