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Journalism of Courage
By now the world knows that everything that BTS, a Grammy-nominated South Korean act, recommends or even accidentally advertises becomes famous and even big brands are taking a note of it.
Something similar happened with the Korean drama Twenty-Five Twenty-One after Jungkook, the youngest BTS member, shared a clip from the romantic comedy on his Instagram stories. In the brief clip, one can hear Jungkook giggling as a comedy scene from the Netflix series plays in the background.
Hours after Jungkook’s innocuous story went live, Netflix India tweeted, “Telling everyone I watched Twenty Five Twenty One with Jungkook today 😌”.
Even Netflix Golden, a social media offshoot of Netflix that focuses on pan-Asia specific content, acknowledged the 24-year old’s story with a funny meme. The Instagram page of The Swoon, Netflix’s community for global fans of Korean content, also shared Netflix Golden’s meme in an Instagram post.
Soon, many BTS fans, popularly known as ARMY, and several K-drama enthusiasts, shared their own excitement about Jungkook enjoying the popular drama. A Twitter user commented, “You know Jungkook’s impact hits hard when people just drop whatever show they’re watching and binge-watch Twenty-Five Twenty-One. I’m one of them😁”
https://twitter.com/acisnuna/status/1503894103393665024
Interestingly, actor Kim Tae Ri, who plays the lead role in Twenty-Five Twenty-One, had earlier revealed that she is a BTS fan in an interview.
The same day when Jungkook made news for this Instagram story, he also changed this iconic user name @abcdefghi__lmnopqrstuvwxyz to a more generic username @jungkook.97, causing much disappointment within the fandom.
