Tags:
Journalism of Courage
MUMBAI, Nov 6: If your stars were aligned right, you would have got a free taxi ride from either Churchgate or Chhatrapati Shivaji Terminus to Nariman Point this morning. Not to mention a free copy of The Indian Express8217; latest weekly career specialist, Headstart.
To create awareness among Mumbaikars, the Headstart team put up a banner outside Churchgate station and offered free taxi rides from 8.45 am to 10.00 am to unsuspecting victims8217; who would otherwise just walk to Nariman Point, or pay for the same.
While in the cab, they were each given a copy of Headstart as well as information regarding the supplement. One grateful man remarked, 8220;It is a unique way of promoting the supplement.8221;
