Patanjali
Patanjali, also known as Patanjali Ayurved, is a multinational conglomerate holding company founded by Swami Ramdev and his close aide Balkrishna in 2006. The company manufactures cosmetics, ayurvedic medicine, personal care, and food products.
The company's growth has been nothing short of meteoric. In just over a decade, Patanjali Ayurved has become one of the largest FMCG companies in India, with a turnover of over ₹45,000 crore in 2022-23. The Patanjali Group has set an ambitious target of crossing annual revenue of Rs 1 lakh crore by 2028. The Haridwar-based ayurveda major that disrupted the country’s fast-moving consumer goods (FMCG) space with its herbal-natural products has already crossed Rs 45,000 crore yearly revenue mark in 2023.
Patanjali's success is a testament to its shrewd business strategy. The company has capitalized on the growing popularity of Ayurveda in India and has successfully positioned its products as authentic and affordable alternatives to multinational brands. Patanjali has also been able to leverage its strong brand image and the popularity of Baba Ramdev to its advantage. The company's products are often endorsed by Ramdev himself, and his reputation as a yoga guru has helped to boost consumer trust in the brand.
Patanjali's success has not been without its challenges. The company has faced criticism for its marketing practices and the quality of its products. Some have also questioned the organization's use of Baba Ramdev's image to promote its products.
On November 21, 2023, the Supreme Court cautioned Patanjali Ayurved against making “false” and “misleading” claims in advertisements about its medicines as cure of several diseases.
“All such false and misleading advertisements of Patanjali Ayurved have to stop immediately. The court will take any such infraction very seriously…,” a bench comprising justices Ahsanuddin Amanullah and Prashant Kumar Mishra orally observed while hearing a plea of the Indian Medical Association (IMA).
The top court, on August 23, 2022, had issued notices to the Union Health Ministry and Ministry of Ayush and Patanjali Ayurved Ltd, on the plea of the IMA alleging a smear campaign by Ramdev against the vaccination drive and modern medicines.
During the Covid-19 pandemic in 2020, Ramdev had launched an ayurvedic ‘Corona Kit’ claiming it cured Covid-19 and the claim led to serious questions over the business practices of Patanjali Ayurved Ltd.
'Clear case of disparagement': Delhi HC directs Patanjali to remove lines against Dabur chyawanprash in its print, TV ads
July 04, 2025 5:06 pm
The Delhi High Court noted that while Patanjali can claim that its chyawanprash is the best, it cannot state that other manufacturers lack the necessary knowledge to prepare the same.
Patanjali land ‘scam’: Graft case filed against former Nepal PM Madhav Nepal
June 06, 2025 3:02 am
Madhav Nepal, a sitting member of parliament, lost his parliamentary position automatically after the filing of the chargesheet.
‘Sharbat jihad’: HC pulls up Patanjali, says ‘can’t believe eyes and ears’
April 23, 2025 8:08 am
As court says its "conscience shaken", Patanjali says it will pull down videos allegedly against Rooh Afza
Devendra Fadnavis, Nitin Gadkari launch Patanjali Food and Herb Park in Nagpur
March 09, 2025 10:43 pm
Earlier, Gadkari said, “The food park will require annually 800 tonnes of oranges for processing. The farmers will greatly benefit.”
Patanjali to start palm plantation in Tripura, inks MoU with state government
October 17, 2024 10:44 am
Apart from setting up a palm processing unit in Tripura, Patanjali Foods Limited has also expressed interest in entering the bamboo and horticultural product market in the state.
SC refuses to accept IMA chief's apology over "damaging" remarks about it
August 27, 2024 4:47 pm
A bench of Justices Hima Kohli and Sandeep Mehta directed senior advocate P S Patwalia, appearing for Asokan, to file physical copies of 20 editions of The Hindu newspaper, where his apology was published, within one week.
Supreme Court closes contempt proceedings against Patanjali, warns against ‘any future intransigence’
August 13, 2024 12:10 pm
The SC says Ramdev and Patanjali MD Acharya Balkrishna have made efforts ‘to take steps to make amends’ after the court rejected their first attempt to offer a qualified apology.
Trademark infringement: Patanjali asked to deposit Rs 50 lakh for breach of HC order
July 10, 2024 12:52 pm
Following trademark infringement allegations by Mangalam Organics Ltd, the HC in an interim order in August 2023 restrained Patanjali Ayurved Ltd from selling its camphor products.
Stopped sale of 14 products whose manufacturing licences were suspended: Patanjali to SC
July 09, 2024 2:19 pm
The company told a bench of Justices Hima Kohli and Sandeep Mehta that it has issued instructions to 5,606 franchise stores to withdraw these products.
Why Bombay HC found that Patanjali Foods is entitled to Rs 62 lakh in customs duty refund
July 07, 2024 5:10 pm
Patanjali Foods was asked to pay additional customs duty for importing edible oils in 2021. This was based on a new tariff notification, issued around 25 minutes after the company paid the amount.
Whether sale of products whose licenses were cancelled stopped, SC asks Patanjali
May 14, 2024 4:51 pm
The apex court, which reserved its order on the contempt notice issued to yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Ltd in the misleading advertisements case, was told by senior advocate Balbir Singh, appearing for Patanjali, that they have stopped the sale of these products.
Patanjali misleading ads: SC quizzes Uttarakhand body for acting only after its intervention
May 01, 2024 6:01 am
The SC also noted that only the newspaper cuttings of the public apologies were filed and said it wanted to see the entire page to know the size of the public notice
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