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Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
Election Results 2019: Amul cartoon praises Narendra Modi's 'kamaal ka performance'
May 24, 2019 11:45 am
With the tagline, "Kamaal ka performance", the dairy brand lauded Modi who created history by becoming the first non-Congress Prime Minister with a majority government to get re-elected with a stronger majority.
Amul celebrates desi fashionistas stealing the show on Cannes red carpet
May 22, 2019 12:01 pm
In a nod to the head-turning creations worn by Deepika Padukone and Aishwarya Rai Bachchan, Amul featured the two stars in their dresses and a tagline that added a twist to an evergreen song.
Amul pays homage to victims of Sri Lanka blasts with touching cartoon
April 24, 2019 11:37 am
With a tagline, "Heartless. Defenceless. Senseless." along with a teardrop in shape of the country, the cartoon highlights the brutal, senseless attack on defenceless worshipers and innocent people.
Rahul Gandhi called 'Amul baby', dairy brand's cartoon features Congress chief
April 03, 2019 1:43 pm
Featuring the 48-year-old in their latest topical, in a brilliant wordplay, the diary wrote, "Wayanad have it with butter? Amethi ka paratha!"
Amul clocks Rs 33,150 crore turnover in 2018-19 fiscal
April 02, 2019 3:14 am
The group turnover of the Amul brand, consisting 18 member cooperative unions, has crossed Rs 45,000 crore, registering a growth 13 per cent compared to last year, stated an official release.
Amul pays tribute to Manohar Parrikar with its latest cartoon
March 19, 2019 6:17 pm
The black and white cartoon features the former Goa chief minister seated at his desk with a map of Goa and its beaches in the background.
Amul salutes IAF pilots for air strikes in Balakot in latest cartoon
February 28, 2019 2:45 pm
Featuring the Amul girl saluting two airforce pilots in army fatigues, walking up from a fighter jet in the back, the thoughtful topical read, "Air Farz".
Pulwama attack: Amul's tribute to CRPF jawans has people very emotional
February 16, 2019 5:08 pm
Amul put a twist to the iconic hit 'Kar Chale Hum Fida Jaan-o-Tan Saathiyon', sung by Mohammad Rafi from the 1964 film Haqeeqat.
Amul's latest cartoon asks who will win Mamata vs Centre battle
February 06, 2019 1:29 pm
Trying to capture the mood in the state's capital, the dairy brand asked asked: "Who will score Bengoal?"
As 'Uri: The Surgical Strike' continues to rule box office, Amul joins 'How's the Josh' bandwagon
January 29, 2019 12:00 pm
Tweaking the line, the topical features a caricature of Vicky Kaushal with an automatic rifle in one hand and butter toast in another. With a tagline of "Makhan ka Josh", the dairy brand asked its lovers to "raid the fridge".
