‘Bahut hard’: Fevicol’s cheeky take on Cristiano Ronaldo’s Coca-Cola snub wins the internet

Recreating the scene from 36-year-old Portuguese star’s pre-match press conference, the company shared an image showing an empty chair with two jars of Fevicol on the table. Asserting its ‘mazboot jod’ once again, they said: “Na bottle hategi, na valuation ghategi (The bottles won’t move and the valuation won’t fall)”.

Haye ni mera Coka Coka Coka Coka Coka#Euro2020 #Ronaldo #MazbootJod #FevicolKaJod pic.twitter.com/lv6YWrgfxB

— Fevicol (@StuckByFevicol) June 17, 2021

Soon, the creative post caught the attention of netizens, with people lauding them for their witty take without mentioning the beverage brand.

#KUDOS to the #Marketing team @StuckByFevicol 👏👏
Especially ‘Na valuation ghategi’ is the coolest thing here 😄😄 https://t.co/NequzC0e2x

— Ashwini_Dave48 (@AshwiniDave1) June 18, 2021

Waah bete mauj kardi. tam to bade heavy driver ho bhai. 🤣 https://t.co/1oGzpc8vTu

— Mthn (@Being_Humor) June 18, 2021

This is called creativity.

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This is called advertising… without having to offend anyone deliberately and with your fiIth-load of wokeness.

Take a bow @StuckByFevicol! 👏👏 https://t.co/BVkgD1Xbre

— Neta Ji 2.0 (@AapGhumaKeLeL0) June 18, 2021

Bahot hard 🤣🤣🤣 https://t.co/7ihuVz9inT

— amit sharma 🌺 (@asliamitt) June 18, 2021

Fevicol should increase salary of their admin🤣🤣🙏🏻 https://t.co/EBW0HRdi8N

— iamkshitijbelkar (@iamkshitijbelk1) June 18, 2021

Ha ha …. creativity at its best 😇.. #Ronaldo kya #hunk bhi aye hata nahin payega 🤣 @StuckByFevicol https://t.co/Su5HNO4uyc

— Pinky Pradhan (@pinkyp_actor) June 18, 2021

Time is an illusion, timing is an art – brilliant marketing by Fevicol! pic.twitter.com/aLzwAjaLWp

— Harsh Goenka (@hvgoenka) June 17, 2021

Fevicol at its cheekiest best! https://t.co/ifpDh88PX4

— Saayoni Ghosh (@sayani06) June 17, 2021

FIXED!! You said bottle right?? pic.twitter.com/8n2ZEXW8cF

— Aman Birendra Jaiswal🇮🇳 (@AmanBJaiswal) June 17, 2021

I’ve always loved your advertisement concepts
This is just taking meme to a new level☺️👍

— DarvaXlearner (@stocklearner17) June 17, 2021

Divided by carbonated drinks, united by fevicol!!!

— Varunesh Kumar Vishwakarma (@kmrvarunesh) June 18, 2021

Amazing creativity. Moment marketing at its best.

— Raman Mathur (@RamanMathur04) June 18, 2021

Be it TV ad or Digital Ad FEVICOL’S ADHESION TO CREATIVITY IS JUST IMPECCABLE !!!! Kudos to the marketing team of @StuckByFevicol

— ⚡hreyash Tiwari (@me_SRT) June 17, 2021

However, it wasn’t just Fevicol who joined the conversation. Dairy brand Amul also had a spin at it in their latest topical. The brand showed Amul girl at a press conference with loads of butter and an uncapped bottle of sweetened milk. “Not bottling one’s feeling,” it read. Taking a dig at Coca-Cola, they also added: “Amul, never pushed aside”.

#Amul Topical: About beverages and football… pic.twitter.com/CNrNRY5KFV

— Amul.coop (@Amul_Coop) June 17, 2021

After the footballer’s snub, Coca-Cola’s share price slipped from $56.10 to $55.22 almost immediately, translating to a 1.6 per cent drop, according to Australian Associated Press. The market valuation of Coca-Cola went from $242 billion to $238 billion, thereby registering a fall of $4 billion. However, expert feels the effects will only be short term.

Following Ronaldo’s gesture, Coca-Cola, which is also one of the official sponsors of Euro 2020, replied with a statement that “everyone is entitled to their drink preferences” with different “tastes and needs”. However, the company lost $4 billion in market capitalisation after the footballer removed its bottles from his table.