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Tim Cook joins Holi celebrations, shares vibrant photo shot on iPhone by Indian entrepreneur

Tiwari shared a screenshot of Cook’s X post on his Instagram.

Every year on Holi, Tim Cook shares a photo taken by an Indian using an Apple iPhone

Apple CEO Tim Cook joined in the Holi festivities on Friday, sharing a stunning photograph taken by Indian entrepreneur Kushagra Tiwari. Posting the photo on X, Cook wrote, “Happy Holi to all those celebrating! May it be as joyous and fun as Kushagra Tiwari’s beautiful #ShotOniPhone photo.”

The image, captured on an iPhone, embodies the spirit of Holi. The description of the photo reads, “A person stands in a field, wearing an orange and pink outfit, holding a plate filled with blue, pink, mint green, and yellow powder and white, orange, and red flower petals. They’re laughing and looking off to the side. Streaks of red and blue are on their face. Flower petals stream down in front of them.”

See the beautiful photo here:

Happy Holi to all those celebrating!

May it be as joyous and fun as Kushagra Tiwari’s beautiful #ShotOniPhone photo. pic.twitter.com/6gQBQyyN67

— Tim Cook (@tim_cook) March 14, 2025

Tiwari, the talent behind this viral shot, is the co-founder and CEO of Exif Media, a talent management agency. After Cook’s X post gained massive traction, he shared a screenshot of it on his Instagram.

View this post on Instagram

A post shared by Kushagra Tiwari (@kushagra.tiwari_)

The photo resonated with people across the Internet, racking up over a million views. One user commented, “India is always colorful with a lot of diversity and inclusiveness. Hope the rest of the world emulates that.” Another user said, “iPhone makes me a better photographer every day, even though I know nothing about photography.”

Also Read | SpiceJet cabin crew’s Holi dance on flight goes viral; netizens call it ‘unprofessional’

Who is Kushagra Tiwari?

As per his Instagram bio, Tiwari is the co-founder and CEO of Exif Media, a talent management agency. His LinkedIn profile reveals that he holds a bachelor’s degree in computer programming and later pursued an MBA specialising in marketing and human resources. In 2021, he took the entrepreneurial leap and co-founded Exif Media.