frog design and Aricent launch Idea-to-Market

frog design and its parent company Aricent announced the launch of a new strategic business unit to enhance their existing joint innovation offering. Combining frog’s innovation and design expertise with Aricent’s engineering capabilities,the Idea-to-Market unit will integrate frog’s 550 designers,researchers,strategists,mechanical engineers,and technologists with Aricent’s Mobile Devices and Solutions (MDS) and Experience Engineering (XE) groups,which are comprised of more than 1,000 software architects,developers,and quality assurance engineers. Aricent’s Business Technology Consulting (BTC) group,which identifies market opportunities and assesses the business impact of emerging technologies for clients,will also be part of the new unit.

The integrated structure will enable creative and consulting teams to work hand-in-hand with software delivery teams on product and service innovations across multiple industries including communications,energy,retail,and healthcare. The teams will be based in locations in the US,India,China,and Europe.

Doreen Lorenzo,president of frog design,will take on additional responsibilities to lead this Idea-to-Market business unit as executive vice president and general manager of Aricent. “Our experience has shown that a new kind of collaboration model is needed in order to create and commercialize products that deliver the world-class design and user experience that consumers today have come to expect,” Lorenzo said.