Journalism of Courage
Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
Amul features Priyanka Gandhi in latest cartoon to mark her entry into active politics
January 24, 2019 8:38 pm
Featuring Priyanka Gandhi Vadra along with her brother Rahul, the cartoon showed the brother-sister duo toasting on the occasion with bread and butter.
Amul begins sale of camel milk in select Gujarat markets
January 23, 2019 8:19 am
Each bottle of camel milk is priced at Rs 50 and has a shelf-life of three days
Amul issues legal notice to Google India over fake B2B campaigns
January 17, 2019 8:23 am
Amul had earlier raised the issue with Google India and sought their help to stop such 'miscreants' from using their platform through paid advertisements.
Amul's poignant tribute to Kader Khan for his array of roles is making fans emotional
January 03, 2019 8:18 pm
In a nod to his diversified roles be it as a convincing villain in Coolie (1983) or serious roles like that of Fakeer baba in Muqaddar Ka Sikandar (1978), the dairy brand sketched the monochromatic tribute portraying his range.
Amul lauds Rishabh Pant's babysitting act with this cartoon
January 03, 2019 2:47 pm
While Rishabh Pant bagged the title of "Best babysitter" from Tim Paine's wife Bonnie, cricket fans around the world lauded him for his off-the-field gesture.
Amul wish Isha Ambani, Anand Piramal on their wedding with a cartoon
December 14, 2018 6:32 pm
Featuring the power couple in their vanilla coloured regal attires, mirroring their Abu Jani Sandeep Khosla designer outfits, the dairy brand came up with a sweet pun to celebrate their union.
'Haathland Victory': Amul's cartoon on the Congress victories in three states
December 13, 2018 4:07 pm
In a cartoon featuring Congress President Rahul Gandhi and others celebrating the joyous occasion with bread and butter (yes, instead of laddoos), it congratulated the party saying "Haathland Victory", in another example of its classic wordplay of 'heartland'.
Tripura to share expertise with Amul for developing dairy industry
December 06, 2018 7:32 pm
Tripura CM Biplab Deb told reporters that he discussed prospects of developing dairy industry and milk-based economy in the state with Amul executives.
My father was atheist, worked his entire life as farmers’ employee: Dr Kurien’s daughter
November 27, 2018 8:01 am
Nirmala Kurien was present at an event here to celebrate the 97th birth anniversary of Dr Kurien, the father of White Revolution in India. Dr Kurien had died in 2012.
Ignore such remarks: Verghese Kurien's daughter on conversion charge
November 26, 2018 2:04 pm
Gujarat minister Dileep Sanghani had claimed that Kurien diverted dairy cooperative Amuls profit to fund religious conversions in the country.
