Journalism of Courage
Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
Amul's cartoon congratulating BCCI president-elect Sourav Ganguly wins hearts online
October 17, 2019 5:27 pm
With a penchant for wordplay, this time too the diary brand gave a quirky twist to a old song and captioned the topical saying, "Dada kiya to nibhana padega" with an anecdote "Butter Created Completely in India" denoting the cricket body's name in the statement.
Amul's tribute to Sushma Swaraj gets a lot of praise
August 09, 2019 10:55 am
A black-and-white cartoon, the advertisement featured Swaraj in her signature attire sitting at her desk. The tagline of the advertisement said: "Swarajya ka aham hissa...(an integral part of self-governance)".
Gujarat: Ramsinh Parmar re-elected as Amul chairman
July 27, 2019 5:50 am
Ramsinh Parmar, who had quit the Congress to join the BJP ahead of the Assembly elections in 2017, was unanimously elected to the post, while Congress MLA from Borsad Rajendrasinh Parmar was elected as vice-chairman.
'Always Gold': Amul hails Hima Das for winning four golds in 15 days
July 20, 2019 8:02 am
With a superb wordplay in the tagline, "Das the way to go, girl", the cartoon showed the star athlete celebrating her victory with not just four gold medals but also four butter toasts.
Amul latest cartoon praises 'Tough ghanistan', lauds Mohammed Shami for hat-trick
June 24, 2019 3:53 pm
Amul joined this bandwagon of doting cricket fans and released a cartoon in the light of the commendable performance of the Afghanistan team.
‘If consumers don’t give pouches back, how can we implement buyback plan?’: Vinayakrao Patil
June 23, 2019 4:34 am
The state government has banned the usage of plastic in all forms and dairies were asked to come up with a plan on how they would be buying back the used pouches. Manufacturers of plastic pouches had announced in December they will stop production and dairies had also announced that they would stop delivering milk in pouches.
This Amul cartoon on Ind vs Pak match and Sarfaraz Ahmed's yawn leaves netizens in splits
June 19, 2019 10:53 am
In a subtle way, the cartoon sketched Ahmed with his mouth wide open, leaving it open to interpretation. While some were convinced it was his viral, meme-worthy yawn, others thought it was in pure awe of the Indian side.
Amul reminisces about Yuvraj Singh's six sixes in a beautiful cartoon as the star retires
June 12, 2019 2:15 pm
While winning the title for India in the 2011 World Cup remains to be the highest point in Yuvraj Singh's career, it was followed by a tough and life-changing phase for him as he battled cancer, but his comeback in 2017 proved his mettle and fans grew emotional about his retirement online.
Amul joins Nesamani craze with new cartoon and 'Contractor' fans are thrilled!
June 01, 2019 3:19 pm
Tweaking the #Pray_For_Nesamani hashtag, Amul wrote "Tray for Neasamani". And with a tagline, "Amul, Hammer it on the bread!" the cartoon is on point.
After Amul & Mother Dairy, DMS may soon hike milk price: Agriculture Minister
May 27, 2019 8:50 pm
Other cooperative milk brands like Nandini and Sudha are most unlikely to do so as state governments are cross-subsidising them on payments made to farmers, he said.
