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Friday, April 03, 2020

Amul joins Nesamani craze with new cartoon and ‘Contractor’ fans are thrilled!

Tweaking the #Pray_For_Nesamani hashtag, Amul wrote "Tray for Neasamani". And with a tagline, "Amul, Hammer it on the bread!" the cartoon is on point.

By: Trends Desk | New Delhi | Published: June 1, 2019 3:19:00 pm
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If you have not been living under the rock, you probably must have seen #Pray_for_Nesamani trending online this week. While Netizens around the country were busy praying for the well-being of Nesamani, it left several others quite baffled.

As the trend caused a laughing riot online, Amul too celebrated with a colourful illustration of everyone’s beloved contractor Nesamani. The sketch shows the contractor looking up, as though a hammer is being dropped, and the serving tray slipping from his grip — butterfingers! Tweaking the #Pray_For_Nesamani hashtag, Amul wrote “Tray for Neasamani”. And with a tagline, “Amul, Hammer it on the bread!” the cartoon is on point.

The trend began after a Tamil movie buff referred to a hammer as the object that was dropped on the head of contractor Nesamani, a character played by famous comedian Vadivelu in the Tamil film Friends in 2001. A perplexed user inquired about his well-being, clearly missing the joke. Soon, a tsunami of memes ensued with the hashtag leaving Netizens in a frenzy.

Amul’s cartoon on the contemporary meme trend created a buzz across social media platforms, and Netizens just loved the referencing.

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