If you have not been living under the rock, you probably must have seen #Pray_for_Nesamani trending online this week. While Netizens around the country were busy praying for the well-being of Nesamani, it left several others quite baffled.
As the trend caused a laughing riot online, Amul too celebrated with a colourful illustration of everyone’s beloved contractor Nesamani. The sketch shows the contractor looking up, as though a hammer is being dropped, and the serving tray slipping from his grip — butterfingers! Tweaking the #Pray_For_Nesamani hashtag, Amul wrote “Tray for Neasamani”. And with a tagline, “Amul, Hammer it on the bread!” the cartoon is on point.
— Amul.coop (@Amul_Coop) May 31, 2019
The trend began after a Tamil movie buff referred to a hammer as the object that was dropped on the head of contractor Nesamani, a character played by famous comedian Vadivelu in the Tamil film Friends in 2001. A perplexed user inquired about his well-being, clearly missing the joke. Soon, a tsunami of memes ensued with the hashtag leaving Netizens in a frenzy.
Amul’s cartoon on the contemporary meme trend created a buzz across social media platforms, and Netizens just loved the referencing.
அமுல் பேபி நேசமணிக்காக பிரார்த்தனை செய்தபோது.
வேற லெவல் ஹேஷ்டேக் ரீச்.
— Sakthi Vigneshwar (@tamilbrandraaja) June 1, 2019
Watte waaav! 👌👌 https://t.co/p4QbUCf9BI
— Suganth (@msuganth) May 31, 2019
Ultimately he had reached the hoardings of amul….what a moment
— Praveen raj (@BefikreP) June 1, 2019
Haha Amul is too quick to jump in. #Pray_for_Naesamani with butter fingers nesamani is sure to get hurt
— Raja Subramani (@RajaSub08378773) June 1, 2019
Excellent nailing it right#AmulTopical https://t.co/Xx3Pz0f0rr
— ketan bhandarkar (@ketanaqua) May 31, 2019
Thalaaivaah😛 Best’hu 😂💚 https://t.co/4H9TofxB4K
— Manivannan M S (@BeingMani97) May 31, 2019
— Indhuja (@indhujamaximus) May 31, 2019
I heart it!! Well played, Amul! https://t.co/nrrOTwXHe1
— kaveri bharath (@kaveribharath) May 31, 2019
— Prakash G.R. (@grprakash) May 31, 2019
This is ultimate!! Brilliant!!
— Harini Paddy (@harinipaddy) May 31, 2019
The final touch by Amul to our decorated #Neasamani Aaniya Pudunfa vendam 😁😁😁
— Bahavathi (@bahavthi) May 31, 2019