The sudden demise of former external affairs minister, Sushma Swaraj, stunned many. Dubbed the people’s ‘favourite minister’ during the Modi government’s first tenure, her round-the-clock responses to those in distress abroad won many hearts. As tributes poured in for the veteran BJP leader, dairy brand Amul also paid homage to Swaraj in their latest advertisement.
A black-and-white cartoon, the advertisement featured Swaraj in her signature attire sitting at her desk. The tagline of the advertisement said: “Swarajya ka aham hissa…(an integral part of self-governance)”. Swaraj, who has also served as the former leader of Opposition and chief minister of Delhi, won hearts with her fiery speeches, wit and sense of humour.
With over 10,000 likes on Instagram and another 5,000 on Twitter, the cartoon resonated with many. Here’s how people reacted:
Superb tribute to Sushma Swaraj ji .. great work… emotional msg .. ma https://t.co/4iKu097GFj
— Parag Bhojak (@BhojakParag) August 8, 2019
Amul beautifully says everything in one picture. Legends are Unique!! https://t.co/W7cpmzUPFK
— LS Murthy (@lsmurthy99) August 8, 2019
Hard working with prominent Bindi and jacket.
Well creative https://t.co/Z8HkR6hkZn
— Prassanita (@live_eachsecond) August 8, 2019
— Pooja R. Prasad (@Pooja_R_Prasad) August 8, 2019
Touched! A perfect depiction of such a great human being…Will always miss her grace.
— Binita Baruah (@BiniBaruah) August 8, 2019
— Anusha Das (@anushaimemyself) August 8, 2019
Summed it up aptly
— Natarajan Ganesan (@natarajang) August 7, 2019
Your creative team always leaves us amazed and smiling. It brought tears this time…
— Drunken Knight (@bakbak79) August 7, 2019
— Snéha MH (@SneMH1) August 7, 2019
Amul advt always reflects the sentiment. https://t.co/tcENsa12bg
— Sandip Das (@sandipdas02) August 7, 2019
Perfect tribute https://t.co/MEsd1gk2YT
— Dibbbaaa (@DivyaShori) August 7, 2019
— Sangeeta Agrawal (@agr4sang) August 7, 2019
Credited with changing the perception of governance, Swaraj was respected across party lines. Her prompt replies to citizens’ appeals – even to trolls and silly requests – made her a social media star.