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Amul
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Amul: A Dairy Cooperative's Rise to National Prominence The Anand Milk Union Limited, better known as Amul, stands as a testament to India's cooperative spirit and agricultural prowess. Founded in 1946 by Tribhuvandas Kishibhai Patel, the brand, owned by the Gujarat Cooperative Milk Marketing Federa...
Image Source : Wikipedia
- Company type Cooperative
- Industry Dairy
- Founded 14 December 1946
- Founders Tribhuvandas Patel
- Headquarters Anand, Gujarat, India
- Area served Worldwide
- Key people Jayen Mehta (managing director)
- Revenue ₹80,000 crore (US$9.2 billion) (2024)
- Number of employees 1,000 (officers and employees), 3.6 million (milk producers)
- Website www.amul.com
Amul history
Last Updated : 17/03/25, 03:04 PM
Amul: A Cooperative's Rise to Brand Dominance Amul, established in 1946, emerged as a response to the exploitation of dairy farmers by private traders. Led by Tribhuvandas Patel, farmers in Kaira, Gujarat, formed a cooperative, following advice from Sardar Vallabhbhai Patel, to directly supply milk ...
AMUL NEWS
Amul hikes milk prices by Rs 2 per litre from July 1
June 30, 2021 6:26 pm
Gujarat Cooperative Milk Marketing Federation (GCMMF) has decided to revise the milk prices by Rs 2 per litre in markets of Ahmedabad and Saurashtra of Gujarat and Delhi-NCR with effective from July 1
Amul launches micro ATM services for dairy farmers
June 09, 2021 10:45 pm
The service was launched with the secretary of Anandpar village cooperative milk producers society associated with Gopal Dairy (Rajkot District Cooperative Milk Producers Union Limited) facilitating cash withdrawal through an electronic data capture (EDC) machine with finger scanner option.
Ban PETA, Amul vice-chairman urges PM, alleging conspiracy
June 01, 2021 11:47 pm
The move comes three days after the global NGO working for animal rights urged Amul, the largest dairy organisation of India, to take advantage of its position to exploit market for plant-based milk and food.
'Jug Jug Piyo': Amul celebrates World Milk Day with special topical
June 01, 2021 3:12 pm
For the uninitiated, World Milk Day is an international day established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as global food and its importance in a healthy diet.
Amul’s Friends Reunion special topical is winning the internet
May 28, 2021 11:04 am
“A must at reunions. Have with B.R.E.A.D.” reads the topical, which features caricatures of all the FRIENDS characters Phoebe, Ross, Monica, Chandler, Rachel, and Joey starring at huge butter slices.
'Indian Postponed League': Amul’s latest topical on IPL suspension is a hit online
May 07, 2021 12:23 pm
“Indian Postponed League,” the title of the topical reads, which features what looks like cricket players, with the bags back and ready to leave.
'Enjoy TrinAmul': Mamata Banerjee gets an utterly butterly wish as she wins West Bengal elections
May 05, 2021 10:46 am
Featuring Mamata Banerjee in her signature white cotton saree, donning a face mask -- waving at the cameras, the dairy brand also featured Amul Girl as a photojournalist on the stage in the topical.
'Bangtan butter asli butter': Fans can't keep calm as Amul features Korean band BTS in its cartoon
May 04, 2021 3:03 pm
In a cartoon released by the dairy brand, the band's seven members -- RM, Suga, Jin, J-Hope, Jimin, V and Jungkook -- are seen enjoying buttered toast served by the Amul girl.
Amul celebrates 93rd Academy Awards with special topical
April 29, 2021 4:51 pm
"Another father in Hopkins’s cap," the topical headline read, refereeing to Hopkin’s win for his performance in the 2020 drama film, ‘The Father’.
SMP prices fall as industry sees dip in demand for dairy products amid Covid lockdown
April 28, 2021 11:55 pm
Items like cheese, butter, paneer and skimmed milk powder (SMP), which form the bulk of what the industry calls HORECA (Hotel Restaurant and Catering) sector, have reported the lowest sales.
