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Monday, June 21, 2021

‘Jug Jug Piyo’: Amul celebrates World Milk Day with special topical

For the uninitiated, World Milk Day is an international day established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as global food and its importance in a healthy diet.

By: Trends Desk | New Delhi |
Updated: June 1, 2021 3:12:11 pm
Amul Topical, World milk day, Amul international milk day cartoon, Amul Doodle, World milk day 2021, World milk day theme, World milk day celebrations, Trenidngnews, Indian Express news Amul’s topical comes after the dairy giant had a tiff with PETA India over the latter's proposition to push 'Vegan milk' over cow milk. Many who came across the latest topical, tagged PETA while reacting to it.

Dairy giant Amul came up with a creative doodle on the occasion of World Milk Day and it is winning praise online.

The topical features the Amul girl, the mascot of the brand, with the caption ‘Jug Jug Piyo’, a spin on the famous Indian ‘Jug Jug Jiyo’ catchphrase.

Take a look here:

Amul’s topical comes after the dairy giant had a tiff with PETA India over the latter’s proposition to push ‘Vegan milk’ over cow milk. Many who came across the latest topical, tagged PETA while reacting to it.

Check out what people had to say about the topical:

For the uninitiated, World Milk Day is an international day established by the Food and Agriculture Organization (FAO) of the United Nations to recognize the importance of milk as global food and its importance in a healthy diet. It is observed every year since June 1 since 2001.

According to the WorldMilkDay website, this year’s theme will focus on sustainability in the dairy sector along with empowering the environment, nutrition, and socio-economic.

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