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Thursday, May 06, 2021

‘Bangtan butter asli butter’: Fans can’t keep calm as Amul features Korean band BTS in its cartoon

In a cartoon released by the dairy brand,  the band's seven members -- RM, Suga, Jin, J-Hope, Jimin, V and Jungkook -- are seen enjoying buttered toast served by the Amul girl.

By: Trends Desk | New Delhi |
Updated: May 4, 2021 3:03:52 pm
Amul's latest topical features the K-Pop boy band BTS.

As Korean boy band BTS is all set to release its second English single ‘Butter’ on May 21, Amul’s latest topical, featuring the musical sensations, has sent social media into a frenzy. With all the chatter about ‘Butter’, it’s unsurprising that  Amul, the Indian brand synonymous with the dairy product, was roped into conversations about BTS’ upcoming single online.

In a cartoon released by the dairy brand,  the band’s seven members — RM, Suga, Jin, J-Hope, Jimin, V and Jungkook — are seen enjoying buttered toast served by the Amul girl. Sketching the popular idols with their signature, colourful-bedazzled mics, the brand tried to capture each member’s characteristics in their first-ever BTS cartoon.

Flaunting their penchant for puns and wordplay, the dairy brand wrote: “BeaTS other butters!” adding “Amul — K-pop it onto bread!”

Since being shared on the brand’s social media handles, BTS fans in India and abroad have widely shared the image across platforms. Netizens loved the adorable cartoon featuring one of Korea’s biggest bands, with many saying it’s a testament to the band’s growing global popularity.

As the new song name has dominated the conversations online, with fans art and video edits, ‘Butter’ became of one the trending keywords across the globe.

It all started earlier this week when when the seven-member band live-streamed a video of a melting butter cube for an hour. Even with no information, BTS ARMY thronged to watch the cryptic video amassing over 14 million views on YouTube!

As the K-pop band took everyone by surprise releasing a small snippet with no information but just a block of heart-shaped butter melting away to announce their next song, their fans — ARMY in India had taken to social media demanding a BTS x Amul collab.

BTS is the first Korean music group to have been nominated for a Grammy in the ‘Best pop duo/group performance.’ In many firsts, they were also the first K-pop brand to be featured on TIME magazine’s cover and deliver a speech at United Nations.

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