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Journalism of Courage

Rama Bijapurkar

Bijapurkar is the author of We Are Like That Only and A Never-before World: Tracking the evolution of Consumer India.

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More From Rama Bijapurkar

What’s wrong if women want to escape Mr Space Hog on a flight?Subscriber Only

August 30,2024 08:20:12 AM

Forget the gender politics, women-only seats offer the joy of not having to battle an entitled man for the arm-rest

Sat, Aug 31, 2024

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Experts Explain | A stunted middle class: Role of the manufacturing, informal sectorsSubscriber Only

June 14,2023 05:26:48 AM

The Indian economy is at a fork in the road: either a policy push that delivers a large, vibrant and prosperous middle class, or a business-as-usual growth story with a massive informal sector that increases consumption but not of the calibre of a genuine middle class.

Wed, Jun 14, 2023

Experts Explain | Who makes up India’s middle class: a reality checkSubscriber Only

June 13,2023 05:30:23 AM

Estimates of India’s middle class are as many as the number of people engaged in this quest. Perhaps this is because of a lack of clarity on what characteristics the ‘middle class’ must have to qualify for the label.

Wed, Jun 14, 2023

From ‘no’ to an enthusiastic ‘yes’, how the Indian woman’s relationship with makeup has evolvedSubscriber Only

November 19,2021 00:12:41 AM

Rama Bijapurkar writes: It is this journey that lies behind the blockbuster stock market debut of online beauty products retailer, Nykaa.

Sat, Nov 20, 2021

PM Modi must push for a self-confident Bharat, not a self-reliant oneSubscriber Only

January 20,2021 04:48:31 AM

PM Modi should use his considerable pivoting skills and turn Atmanirbhar to Atma Vishwasi Bharat (AVB) or self-confident Bharat.

Wed, Jan 20, 2021

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‘Migrant’ has become a label that declares someone a perpetual outsiderSubscriber Only

June 05,2020 04:06:23 AM

The creation of a new class called the migrants makes us forget that they are people and all rules that apply to people, apply to them as well. Many ask, “Why are the migrants leaving? Why can’t they be persuaded to stay? Surely, they would stay if food was actually being provided?” and so on.

Thu, Mar 04, 2021

Experts Explain: Loss of income; ground-up assessment of recovery support to householdsSubscriber Only

April 11,2020 00:41:18 AM

Based on household-level data on occupation and income, a calculation for helping citizens get to their feet

Sun, Apr 12, 2020

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A debate on what ails the economy should acknowledge the problems of India IncSubscriber Only

September 14,2019 00:15:58 AM

This debate is not for the macro economists and stock market analysts alone. It is also about the values we want as a society (the question whose India and whose society should also be addressed).

Sat, Sep 14, 2019

First, let there be investmentSubscriber Only

July 12,2019 00:58:37 AM

Budget does well to focus on investment and infrastructure rather than propping up consumption to boost the economy.

Fri, Jul 12, 2019

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Congress may be talking to economists and experts. But is it listening to the voter?Subscriber Only

April 01,2019 00:22:16 AM

PM Narendra Modi understands better what people in an aspirational society want. Cash transfers are welcome, but what they desire is ways to earn more and for their children to be a part of the better life possibilities they see around them.

Mon, Apr 01, 2019

Alyque Padamsee: Always champion, never challenger, he strode ad world like colossusSubscriber Only

November 18,2018 04:40:54 AM

To say that he was brilliant, impossible, dazzling, utterly his own person and the definer of Indian advertising is an understatement. Like he said in his one-line ad brief for Surf, “always the champion, never the challenger”.

Sun, Nov 18, 2018