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Journalism of Courage
Matrimonial advertisements in India often make news for their odd preferences and bizarre demands. One such weird matrimonial advertisement is going viral across social media.
The undated newspaper ad that seeks a groom for a 24-year-old “fair beautiful MBA girl from Rich Family Business Background” mentions that they are looking for an “IAS/IPS, Working Doctor (PG), Industrialists/Businessman from the same caste”.
What makes this standard and casually casteist advertisement special is that among the preferences, the ad mentions that they are not interested in taking proposals from software engineers. Expressing this preference, the ad says, “Software engineers kindly do not call”.
A picture of this advertisement was shared on Twitter by Samir Arora (@Iamsamirarora), the founder of Helios Capital, a financial advisory firm based in Mumbai. So far his tweet has gathered over 4,000 likes since it was posted on September 16. “Future of IT does not look so sound,” he wrote.
https://twitter.com/AniruddhRoopesh/status/1570740043094065153
https://twitter.com/_meanwhilethis/status/1570993361653497859
Commenting on this post, a Twitter user wrote, “Unfortunately or fortunately these software engineers earn more than an IAS/IPS and can change their job if they don’t like their boss 😁”. Another person noted, “There is one special thing about this Advertisement. It does not talk about, complexion, height et al. 😊”.
This is not the first time that a matrimonial ad made news for its preferences. In 2020, a matrimonial ad which sought a bride who is “extremely patriotic” and has a “keen desire” to increase India’s “military and sports capabilities” went viral.
Before that in 2016, a Kerala man created a stir after he posted a matrimonial ad for himself and made a call to help him “find a Dinkoist”. Dinkoism is a mock religion that started in 2008 by rational thinkers in Kerala in response to taking a dig at orthodox religious communities.
