Flip through India’s many matrimonial advertisements, and you cannot miss the unabashed show of deep-rooted casteism and religious preferences as an important factor for a marriage alliance. From Brahmin Brides and Grooms Wanted to those who will be as specific as even mention the sub-caste and gothras.
In Kerala, these advertisements are generously peppered with mentions of ‘Nair boy’, ‘Paravan boy’, ‘Menon boy’ — and mind you, these aren’t their names, these are their castes. But guess who felt left out? A follower of ‘Dinkoism’, who decided to post a matrimonial ad for himself that read: “Dinkoist very handsome 29 boy MTech self-employed nationality no bar.”
For the uninitiated, Dinkoism is a mock religion that started in 2008 in Kerala by rational thinkers who take a dig on religious communities in Kerala with their absolutely rigid religious sentiments and ideologies. And their deity is a mouse — Dinkan. The superhero mouse in a yellow body-con outfit, wearing a red underwear over it, is a fictional character from Balamangalam, a popular children’s magazine in Kerala.
Rasmin Shivashankar, who is reportedly from Paravoor in Kerala, put up the ad in a Malayalam daily’s classified section in the search for a bride who worships Dinkan.
This is what he wrote along with the ad, which he later posted on Facebook.
“It’s not only hard find a Dinkoist in matrimony, even in the entire country. Most sites don’t even have an option called Dinkoist. So I got my ad in News paper. I request all my friends and devout followers of Dinkan to help me find a Dinkoist. (Any nationality, including Pakistan) Max share!”
In an interview to The New Minute, Shivshankar said he has an account with the Bharat Matrimony website, but it doesn’t have Dinkoism in its options. “Is this not discrimination towards minorities?” Shivshankar had complained.
📣 The Indian Express is now on Telegram. Click here to join our channel (@indianexpress) and stay updated with the latest headlines