Premium
This is an archive article published on March 26, 2012

Deo ads most commonly pulled up for violating advertising code

When it comes to obscenity in TV advertisements,Deodorant ads appear to be the main culprit.

google-preferred-btn

When it comes to obscenity in TV advertisements,Deodorant ads appear to be the main culprit.

Of the nine instances when regulatory body Advertising Standards Council of India (ASCI) looked into complaints related to the content of TV advertisements,six were of Deodorants,Minister of State for Information and Broadcasting C M Jatua said today in response to a question in the Rajya Sabha.

Directions have been issued to remove or modify three such advertisements.

On advertisements promoting Axe Effect,Set Wet Deodorant and Zatak,the ASCI has issued direction to the advertiser to modify or withdraw the ad,Jatua said in his reply.

In case of an advertisement related to Wild Stone Deo,the Advertising standards body allowed the ad but only if it is telecast outside family viewing hours.

The ASCI reply was awaited in the case of an Axe Shower Gel ad.

The Advertising Standards body,however,did not uphold the complaint against advertisement by Killer Deo.

Latest Comment
Post Comment
Read Comments
Advertisement
Live Blog
PHOTOS
In pics: From concept supercars to electronic SUV's: Bharat Mobility Global Expo 2025 was all about innovation
In Pics: From Concept Supercars to Electric SUVs – Innovation at Bharat Mobility Global Expo 2025
Top Stories
Nitish Kumar, Bihar CM, Home portfolio, Samrat Choudhary,
As BJP gets Bihar Home portfolio for the first time, why it is significant
On his last day in office CJI Gavai recalls job challenges: Faced criticism from own community for creamy layer verdict
On his last day in office CJI Gavai recalls job challenges: Faced criticism from own community
120 bahadur movie review
Entertainment120 Bahadur movie review: Farhan Akhtar film brims with action and emotion
farah khan
EntertainmentFarah Khan, whose four films made over Rs 700 cr, says she has earned more in one year from YouTube
Woman cooks noodles in kettle inside Indian train; Railways react
TrendingWoman cooks noodles in kettle inside Indian train; Railways react against 'hazardous' Maggi hack: 'Indians risk their lives for saving some money'
delhi aqi, delhi air quality
TrendingDelhi’s toxic air forces ex-Xiaomi CEO to leave city within hours: ‘Throat was burning, kept coughing’
Chess commentary
SportsChess’ human eval bars: How commentators like Sagar Shah, Tania Sachdev became the voice of the sport
The ACA Stadium in Guwahati's Barsapara which will host the second India vs South Africa Test from Saturday. (Express Photos by Lalith Kalidas)
SportsGuwahati’s Big Test: Finding space in the land of rhino, chai and Zubeen Garg
nitish and modi
OpinionBihar shows old Opposition getting eased out, new Opposition not in sight
Governor
ExplainedSC clarifies Governor’s powers: How it answered 14 questions referred by President
kidney
LifestyleWomen visits doctor for eye problem, finds out her kidneys are failing: 'Within days, my entire world flipped...'
What began as casual online chats spiralled into extortion, blackmail and fear as scammers used a fake parcel and impersonated officials to pressure a UP woman into paying. (Image: FreePik)
From gifts to blackmail: The growing social media scam targeting Indian women
Advertisement
Must Read
SportsChess’ human eval bars: How commentators like Sagar Shah, Tania Sachdev became the voice of the sport
Chess commentary
SportsGuwahati’s Big Test: Finding space in the land of rhino, chai and Zubeen Garg
The ACA Stadium in Guwahati's Barsapara which will host the second India vs South Africa Test from Saturday. (Express Photos by Lalith Kalidas)
SportsWill Team India stick to Gautam Gambhir's mantra of all rounders over specialists?
India vs South Africa Gautam gambhir
From gifts to blackmail: The growing social media scam targeting Indian women
What began as casual online chats spiralled into extortion, blackmail and fear as scammers used a fake parcel and impersonated officials to pressure a UP woman into paying. (Image: FreePik)
TechnologyGoogle rolls out Gemini 3-powered ‘Nano Banana Pro’ image editing tool
Google says Nano Banana Pro is capable of maintaining strong visual consistency, keeping faces and objects steady across multiple images, blending as many as fourteen sources, and preserving the appearance of up to five people. (Image: Google)
TechnologyGoogle unveils new anti-scam tools, security features at India AI pre-summit event
Google Epic case Play Store
LifestyleWomen visits doctor for eye problem, finds out her kidneys are failing: 'Within days, my entire world flipped...'
kidney
Advertisement
Buzzing Now
TrendingWoman cooks noodles in kettle inside Indian train; Railways react against 'hazardous' Maggi hack: 'Indians risk their lives for saving some money'
Woman cooks noodles in kettle inside Indian train; Railways react
TrendingDelhi’s toxic air forces ex-Xiaomi CEO to leave city within hours: ‘Throat was burning, kept coughing’
delhi aqi, delhi air quality
TrendingSmriti Mandhana announces engagement in fun dance video; PM Modi congratulates, reveals wedding date: ‘Humne bhi suit silwa liya’
Smriti Mandhana engagement with Palash Muchhal viral video
TrendingBengaluru CEO says women should have kids when they want, sparking debate on parenthood: ‘Men will mansplain’
Bengaluru CEO viral post on motherhood
TrendingAmul celebrates Tom Cruise’s first-ever Oscar in 40-year career; netizens say ‘it looks more like…’
Tom Cruise Oscar Amul Topical
Nov 21: Latest News
Advertisement