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This is an archive article published on July 21, 2013

Apple acquires two mapping startups to improve mobile maps

Apple has bought two online mapping services HopStop and Locationary as part of its ongoing effort to create a more formidable alternative

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Apple has bought two online mapping services HopStop and Locationary as part of its ongoing effort to create a more formidable alternative to Googles navigation system.

The acquisitions confirmed Friday give Apple more tools to round out the maps that it embeds in the mobile operating system running its iPhones and iPads. Apple relied on Google for the built-in maps on those devices until switching to its own system last year.

The switch turned into an embarrassment for Apple when iPhone and iPad users discovered the maps sometimes gave faulty directions and misplaced famous landmarks. Apple CEO Tim Cook ended up apologising for the gaffes,and recommended iPhone and iPad users rely on Googles maps until improvements could be made.

Apple isnt saying how it plans to deploy its latest acquisition. Apple buys smaller technology companies from time to time,and we generally do not discuss our purpose or plans, company spokesman Kristin Huguet said.

New York-based HopStop provides directions to major transit systems and biking routes,popular features on Googles maps. Locationary,based in Toronto,collects and analyses data to help create more precise maps.

 

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