A humane message

Its definitely the Hutch now Vodafone commercial that features a boy and his dog with the jingle You and I in the background. The commercial delivers the promise that the mobile network will follow you everywhere like a faithful dog. The ad very well shows the strong emotions shared between the boy and the dog. It has great human appeal like all classic commercials do. I can watch it over a hundred times and still be moved by it each time. A great ad always impacts your emotional retina and the Hutch commercial certainly does that.

I specially admire the casting of the boy and even more so,the pug. In fact,I believe,the sales of pugs rocketed after the advertisement was aired. The jingle too,though very simple,tugged at your heart string. When everything including the idea and the execution is meticulously crafted,the ad becomes a classic.