As SS Rajamouli’s RRR gets postponed, 6 Telugu films line up to release on Sankranthi festivities

A total of six small and medium budget Telugu films are lined up for theatrical release during the two weeks of the Sankranthi season.

With the postponement of RRR, six Telugu movies announced their release dates to be in the Sankranthi box office season. (Photos: PR Handouts)

The coronavirus pandemic has taken a huge toll on the film business and stakeholders, since the beginning. While the Covid-19 protocols and lockdowns had stalled film productions and releases in 2020, there was renewed hope in 2021 for movie-makers to set cash registers ringing at the box office. Blockbusters such as Krack, Uppena, Jathi Rathnalu, Akhanda, and Pushpa: The Rise seemed to have bolstered the confidence as well, owing to the glowing box numbers. However, it was the small and medium budget films that suffered, due to production woes combined with the inability to find a suitable release window as high-budget flicks were lined up during the festival seasons. It has now become the norm for such filmmakers to wait for the postponement of big-budget films so that they can release theirs.

Now, the postponement of RRR‘s theatrical release has allowed a handful of small and medium budget Telugu projects to cash in on the Sankranthi box office season. The unending speculation on the postponement of Prabhas-starrer Radhe Shyam, availability of screens, the spread of Omicron, the fear of non-availability of long weekends and other festival seasons, the financial burden of filmmaking, uncertainty over theatrical business are the reasons that prompted these movies to release during Sankranthi. As a result, six films are lined up for theatrical release in two weeks.

Atithi Devobhava

This Aadi Saikumar-starrer is releasing on 7th January. Directed by Polimera Nageswar, the movie revolves around the fear of loneliness. Shekar Chandra provided the music, and Amarnath Bommireddy is the director of photography for this project.

Super Machi

Story continues below this ad

Starring Chiranjeevi’s son-in-law Kalyaan Dhev in the leading role, Super Machi is scheduled for a release on January 14. This film is a commercial love drama and features Rachita Ram as the female lead. Bankrolled by Rizwan under the Rizwan Entertainments banner, this Puli Vasu directorial has music by Thaman.

DJ Tillu

Sithara Entertainments, which created much buzz by announcing the postponement of Bheemla Nayak, is now joining the Sankranthi season with DJ Tillu. Featuring Siddhu Jonnalagadda and Neha Shetty, the movie chronicles the free-spirited life of DJ Tillu. The movie will release on 14th January. Vimal Krishna is the director of the film.

Also Read | RRR to Prithviraj: Amid rising Covid-19 cases, future uncertain for film releases

Rowdy Boys

This film from producer Dil Raju marks the acting debut of Ashish and co-stars Anupama Parameswaran. The movie revolves around college-goers, friendships and complicated love lives. Directed by Harsha Konuganti, the film has music by Devi Sri Prasad. Rowdy Boys is releasing on 14th January.

Story continues below this ad

7 Days 6 Nights

Filmmaker MS Raju is back in the Sankranthi league with his latest directorial 7 Days 6 Nights. Touted to be a new generation rom-com, the movie will release theatrically on 14th January and revolves around two teenage couples who are off to a Goa trip.

Hero

Hero marks the acting debut of Ashok Galla, the nephew of actor Mahesh Babu and it depicts the love story of an upcoming actor. Directed by Sriram Adittya, the movie will be available in the theatres from 15th January and stars Nidhhi Agerwal, Jagapathi Babu, Naresh, Vennela Kishore, and Brahmaji in other pivotal roles.

Click here to follow Screen Digital on YouTube and stay updated with the latest from the world of cinema.

Tags:
RRR

Jail term over 2 years or serious charges: MHA issues new grounds to cancel OCI cards

India2 hr ago

The Indian government has announced that OCI cards, which allow foreign nationals of Indian origin to visit India without a visa, can be cancelled if the holder is sentenced to imprisonment for at least two years or is named in a charge sheet for an offence punishable by seven years or more. This new rule, effective since August 2005, adds to the existing grounds for revoking OCI status.

View all shorts

More Entertainment

Entertainment 'I had tussles with Salman on Tiger,' Kabir Khan recounts how he cast the superstar in Bajrangi Bhaijaan: 'Salman feels very strongly about secularism'