Avinash Tiwary, Triptii Dimri’s 2018 disaster Laila Majnu set to surpass original box office collection in re-release

Thank you for all the love…
I have always believed there is a huge segment of audience that doesn’t raise its voice… but
Jo nahi bolte,Woh jab Bolte hain toh Kya Kamaal Bolte hain!
Thank you to the audience🙏🏻🙏🏻…This is your victory…I know it was personal for you.🤗🤗 https://t.co/ZF5Hm05mEe

— Avinash Tiwary (@avinashtiw85) August 11, 2024

Meanwhile, Avinash took to his X (formerly Twitter) account to share his excitement over the performance of Laila Majnu’s re-released version. “Thank you for all the love… I have always believed there is a huge segment of audience that doesn’t raise its voice… but Jo nahi bolte,Woh jab Bolte hain toh Kya Kamaal Bolte hain! Thank you to the audience…This is your victory…I know it was personal for you,” he wrote. Laila Majnu may be the first Hindi film to surpass its original box office collection during a re-release.

 

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A post shared by Imtiaz Ali (@imtiazaliofficial)

The film’s initial failure in 2018 had left both the actors deeply saddened. However, the re-release and audience appreciation have brought a sense of vindication. Avinash shared how the film never truly left people’s minds and now they’ve brought it back to the big screen. “This is an incredible feeling,” Avinash said at the press conference where it was announced that the film will re-release across 75 screens in the country. “On the third day when I had gone to watch the film with my parents, the posters were being pulled down. Now, the film is still running houseful in Srinagar. This is a great feeling.”

The actor shared that despite it being six years, the cast never could “move on” from the film as Laila Majnu always found a mention in conversations with people. “The film would keep coming up in conversations to a point that it started irritating me, that enough it has been six years now! ‘Tab kyu nahi dekhne aaye the? (Why didn’t you come to watch it back then?)’ that was my feeling when they’d share love. But now, the people have brought it back,” he added.

Laila Majnu’s initial release in 2018 lacked the promotional push and star power needed for mainstream success. However, the film’s emotional core resonated with viewers on streaming platforms, leading to its newfound popularity. The re-release decision was fueled by the film’s growing online fanbase. Imtiaz announced the news on Instagram, expressing gratitude for the love that brought Laila Majnu back to theatres. “Laila Majnu back on popular demand!!! gratitude to your love that pulled it into theaters again after six years!! re-releasing 9th Aug ‘24 in cinemas nationwide,” the filmmaker wrote announcing the news. Notably, the film, which was majorly shot in Jammu and Kashmir, was re-released in Srinagar just a week earlier on August 2. Imtiaz’s Rockstar and Jab We Met were also released in theatres earlier this year.