Quite a steel

When Valentines Day is round the corner,heart rates start going up for more than one reason.

Love in the time of recession comes in a diamond-and-steel heart-shaped pendant

When Valentines Day is round the corner,heart rates start going up for more than one reason. The first may be love,but the other,and possibly more potent,cause of pulse rates speeding,is that V-Day means a big spend. For most couple spending on romantic outings and gifts is mandatory. After all,the day does warrant a material show of love. So what is one to do if one wants to cut down on expenses,without cutting out the lavishness of the gift?

Enter steel and diamond unisex jewellery. This unique combo of the most expensive stone in the world and a metal which most associate only with kitchen utensils is offered by Diacouture as part of its D2X line. Nirav Mehta,CEO of Diacouture,says that the jewellery reflects the beauty of diamonds and the strength of steel. Although steel has been popular for making jewellery in the west,India is still a virgin market. Here people need to think beyond gold,silver and platinum and thats why weve introduced this new line.

The look,he says,is modern and sophisticated.

Mehta says that the line was introduced last year,but it was targeted only at men. Men can safely wear steel jewellery because it goes well with both casual and formal attire. It wont look odd,unlike an all-gold cufflink,but it still retains the sophisticated look of that metal. The design is always simple and minimal. The range makes little use of gold; it is used not as the base of the piece but to provide embellishment.

With the Valentine line,Mehta says they have introduced jewellery for both men and women. There are pendants,rings,bracelets,dog tags in short,something for everyone. And the use of surgical steel ensures that the pieces are sturdy enough for everyday wear. And to make this combo of prosaic steel and sophisticated diamonds even more irresistible,the pricing is between Rs 2,500 and Rs 7,000.

Pooja Pillai

Pooja Pillai is a Senior Assistant Editor at The Indian Express, working with the National Editorial and Opinion section. Her work frequently explores the intersection of society, culture and technology. Editorial Focus & Expertise Pooja’s writing spans several key domains, often blending analytical commentary with cultural critique. Art & Culture: She writes extensively on cinema, books, and the evolving landscape of arts and entertainment. Technology & Society: Her work examines the human impact of the gig economy, the rise of AI in creative fields, and the cultural shifts driven by digital platforms. Food & Lifestyle: She often uses food as a lens to explore history and politics, covering everything from the origins of pantry essentials to the impact of nutrition policy. Politics: She closely tracks political developments in South and West India and provides commentary on international political transitions, including the shifting landscape of American politics. Multimedia & Podcasting Pooja is a prominent voice in the Indian Express’s digital ecosystem. She is the host of 'DeshKaal with Yogendra Yadav', weekly video podcast where she facilitates deep-dive conversations on Indian democracy, social movements, and current political affairs. Notable Recent Works Cinema & Identity: “SRK@60: Why Shah Rukh Khan is Bollywood's last, and only, superstar” – an analysis of stardom and the changing face of Indian identity Global Politics: Commentary on the Trump administration’s misguided “war on woke culture” via typography and analysis of the visual semiotics of Volodymyr Zelenskyy’s attire during successive visits to the White House. Art & AI: “An unequal music: AI is lowering barriers at the cost of music itself” – a critique of how technology is redefining artistic value. Professional Presence Pooja is active on X (formerly Twitter) and Instagram, where she shares her latest columns and editorial insights. Her full archive and latest updates can be found on her Indian Express Author Profile. ... Read More

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Quite a steel

When Valentines Day is round the corner,heart rates start going up for more than one reason.

When Valentines Day is round the corner,heart rates start going up for more than one reason.