Size Doesn’t Matter

Mamagoto,the casually chic Pan Asian Restaurant chain,already has a formidable presence with four outlets in Delhi and two in Mumbai and a few more in the pipeline. Located in fashionable up-market areas such as Khan Market and Vasant Kunj,the Asian chain,like an adolescent dragon,does fairly roaring business. Earlier this year,the brand owners,Azure Hospitality,rolled out Speedy Chow,a more affordable,delivery-oriented restaurant. “We realised that Mamagoto caters to a select clientele and there’s still a huge market lying untapped comprising people looking for fun takes on food at affordable prices. The average cost per person at Mamagoto is Rs 800,whereas at Speedy Chow it’s around Rs 250 and we ensure that you get the best food at that price range,” says Kabi Suri,co-owner of Azure.

In another far corner of south Delhi,the FIO Country Bar and Kitchen,sprawls luxuriantly on the Garden of Five Senses,a veritable oasis among,well,trees. Highly popular with the city’s swish set,specially during winter,the multi-cuisine restaurant recently celebrated the birth of a younger,slightly smaller,sibling,Fio Cookhouse at the Epicuria food mall in Nehru Place. While the former concentrated mostly on Italian and Indian,the latter is more encompassing.

While Dale Carnegie believed that the three factors that determine the success of any venture are location,location and location,restaurants such as Rossa Asap! and Speedy Chow,because they are delivery-focused are relatively more relaxed about picking their locations. While Speedy Chow currently has one location at Kailash Colony,and Yeti Express is at Masjid Moth,Rossa Asap! has outlets at Kamla Nagar and GK2. According to Suri,“The first outlet of a chain needs to establish itself in its market by gaining a loyalty of its customers. We typically set up a brand,wait for three months for it to stabilise and then look at expanding into other markets.”

Curated For You

India Women vs Sri Lanka Women 3rd T20I: Shafali Verma’s superb 79* powers India to 3-0 series lead

Jana Nayagan Movie Audio Launch Live Updates: Vijay’s event causes massive traffic jam in Malaysia; organisers issue warnings against fan videos

Archaeologists uncover a 2,200-year-old highway that once connected China’s first empire