World Social Media Day 2024: Get to know the date, history, significance, and theme

We are living in the 21st century—the digital era, where everything is at the tip of our fingers and social media platforms are revolutionising the way we communicate, share information and connect. These dynamic virtual spaces have become an integral part of our daily lives, blurring the lines between the virtual and the real world, thereby transforming the world into a global village, with distance no longer a barrier today. From sharing updates and photos to engaging in real-time conversations, social media has made it possible to stay connected with our loved ones, regardless of geographical constraints. As these digital spaces have become essential tools for communication, collaboration, and community building, here is all you need to know about World Social Media Day, where it originated from, and the significance behind this day.

World Social Media Day 2024: Date and Theme

Every year, World Social Media Day is observed on June 30, and in 2024, it will fall on a Sunday. Unlike some other observances, World Social Media Day does not have a specific theme each year. Instead, the focus remains consistent – to celebrate the impact of social media on global communication and connectivity.

World Social Media Day 2024: Origin and Significance

World Social Media Day was established in 2010 by Mashable, a global media and technology company, to recognise the profound impact of social media on worldwide communication. However, the inception of social media can be traced back to the late 1990s with the launch of platforms like SixDegrees, which allowed users to create profiles and connect with friends.

Over the years, the social media ecosystem has expanded exponentially, with the emergence of iconic platforms such as Facebook, LinkedIn, MySpace, Facebook, YouTube, Twitter, Instagram, WhatsApp, Snapchat, TikTok, and more.

Today, social media has become an integral part of people’s lives in India, with the country having a rapidly growing user base. According to Global Statistics, Indians spend an average of 2.36 hours on social media daily.

While social media platforms have faced increased scrutiny over issues like data privacy and misinformation, World Social Media Day serves as a reminder to reflect on the positive aspects of these digital spaces and strive for a balanced, responsible approach to their use.