Anupam Mittal, CEO of People Group and Shaadi.com, has been in the soup for introducing a ‘Dowry Calculator’ on Shaadi.com. People called him out for promoting a toxic tradition. Now, Mittal is back with a video tutorial on how to use this controversial feature. In reality, the tool was introduced to drive a powerful message. Those using the tool, in the hope that it would throw a certain figure they "deserve" have to key in some basic details. When they check their "worth" on the feature, it shows data about dowry deaths in India. Those who did not use the tool criticised Mittal for supporting dowry, banned in India in 1961. Others, who tried the tool, praised him. In the video Mittal shared on Instagram, he said it was easy to calculate dowry back in the day, but "Now it has become extremely complicated. It depends on income, SIP, startup equity." The Shark Tank India judge said how people even judge based on the kind of smartphone people use, whether it is an Android phone or an iPhone. "To simplify all this, we integrated AI, MM and ChatGPT to create a Dowry Calculator which is known as DowrAI," he said in the video. View this post on Instagram A post shared by Anupam Mittal (@anupammittal.me) He captioned the video, "Ek chutki sindoor ki keemat ab tum bhi jaano Ramesh babu,” a famous dialogue from Om Shanti Om. With over 71,000 views, likes, and comments flooding the post, the video has stirred up a whirlwind of talks and debates. One user said, “visiting the site.. Its a campaign against dowry, it shows the no. of deaths due to dowry.” Another user commented, “Just checked the dowry calculator sir you are a genius.” A third user said, “Amazing initiative," and another user said, “Mr. @anupammittal.me, I salute you man🫡!The way you find to open eyes of the people is really formidable👏🏼Keep doing great things. You have a lot of blessings of many families from India.”
