Amul’s tribute to Sushma Swaraj gets a lot of praise

A black-and-white cartoon, the advertisement featured Swaraj in her signature attire sitting at her desk. The tagline of the advertisement said: "Swarajya ka aham hissa...(an integral part of self-governance)".

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With many likes and shares, the latest Amul topical on Sushma Swaraj is making many nostalgic online. (Source: Amul/ Twitter)

The sudden demise of former external affairs minister, Sushma Swaraj, stunned many. Dubbed the people’s ‘favourite minister’ during the Modi government’s first tenure, her round-the-clock responses to those in distress abroad won many hearts. As tributes poured in for the veteran BJP leader, dairy brand Amul also paid homage to Swaraj in their latest advertisement.

A black-and-white cartoon, the advertisement featured Swaraj in her signature attire sitting at her desk. The tagline of the advertisement said: “Swarajya ka aham hissa…(an integral part of self-governance)”. Swaraj, who has also served as the former leader of Opposition and chief minister of Delhi, won hearts with her fiery speeches, wit and sense of humour.

With over 10,000 likes on Instagram and another 5,000 on Twitter, the cartoon resonated with many. Here’s how people reacted:

Superb tribute to Sushma Swaraj ji .. great work… emotional msg .. ma https://t.co/4iKu097GFj

— Parag Bhojak (@BhojakParag) August 8, 2019

Amul beautifully says everything in one picture. Legends are Unique!! https://t.co/W7cpmzUPFK

— LS Murthy (@lsmurthy99) August 8, 2019

Hard working with prominent Bindi and jacket.
Well creative https://t.co/Z8HkR6hkZn

— Prassanita (@live_eachsecond) August 8, 2019

What a fitting tribute this! Ekdum sahi, swarajya ka aham hissa…Rest in Peace @SushmaSwaraj. #Amul #SushmaSwaraj https://t.co/e9plkJRtP1

— Pooja R. Prasad (@Pooja_R_Prasad) August 8, 2019

Touched! A perfect depiction of such a great human being…Will always miss her grace.

— Binita Baruah (@BiniBaruah) August 8, 2019

Dear @Amul_Coop
Was waiting for your tribute to Madam Sushma Swaraj.
Must say befitting picture tribute to her.
Kudos!
RIP 🙏 https://t.co/i8rrHKsgAC

— Anusha Das (@anushaimemyself) August 8, 2019

Summed it up aptly

— Natarajan Ganesan (@natarajang) August 7, 2019

Your creative team always leaves us amazed and smiling. It brought tears this time…

— Drunken Knight (@bakbak79) August 7, 2019

Gone too soon from 🌎 🌎 earth but the grand legacy will always live on…#OmShanti. #OmSadgati…🙏🙏🙏🙏🙏 https://t.co/B9toVoMQss

— Snéha MH (@SneMH1) August 7, 2019

Amul advt always reflects the sentiment. https://t.co/tcENsa12bg

— Sandip Das (@sandipdas02) August 7, 2019

Perfect tribute https://t.co/MEsd1gk2YT

— Dibbbaaa (@DivyaShori) August 7, 2019

@Amul_Coop This left us speechless #SushmaSwarajji https://t.co/IJOY5hQI4h

— Vaishali Vaishnav (@socialvaishali) August 7, 2019

The iron lady who won maximum hearts across nation 💖 #SushmaSwaraj #Amul https://t.co/DY2gtsEKOL

— Sangeeta Agrawal (@agr4sang) August 7, 2019

Credited with changing the perception of governance, Swaraj was respected across party lines. Her prompt replies to citizens’ appeals – even to trolls and silly requests – made her a social media star.