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Journalism of Courage
While companies usually set aside a big chunk of their budgets for publicity, it’s not every day that brands put out notices or ads to trace ‘heroes’ and thank them. Recently, a South Korean beer company became the talk of the town after releasing a special video to find strangers who stepped in to help their transportation driver after an accident.
At the end of last month, a truck carrying supplies for Cass, spilled 2,000 bottles of beer on the road in Chuncheon. CCTV footage of the accident shows the door of the container truck opening as it attempted to turn at an intersection and throwing scores of crates with glass bottles on the road. While the driver quickly stopped his vehicle and set out to clear the mess, dozens of passersby stopped to help him.
Sharing the heart-warming footage online, Cass expressed their gratitude towards the heroes who helped despite heavy showers and didn’t mind getting drenched. Thanking the locals, they said further accidents or injuries were prevented, adding it took about 30 minutes to clean the mess.
Now, through a QR code shown at the end of the video, the company has requested people who helped the driver to come forward. They also added in their YouTube description that the truck driver was also not fired or disciplined, and the accident was covered by insurance.
People on social media were touched by not only the heroes who helped the driver, but also the company that stepped up to acknowledge those who helped.
https://twitter.com/L2JhsyRabbitFox/status/1547425144447987713
https://twitter.com/ust_lunatic/status/1547468210676543489
https://twitter.com/JMFrank_Writer/status/1547458674972573696
