Twitter rolling out Instagram Reels-style vertical video experience to iOS users

According to the blog post and screenshots shared by Twitter, the experience will continue to work as it does on other platforms like Instagram reels. Once you launch a video in full-screen mode, you can scroll up to go down a feed of more videos. Once you decide you are done watching videos, you can hit the back arrow at the top corner to exit back into the original tweet.

But these videos will still be part of tweets and users will be able to click on the screen to see the tweet associated with the video and they will also be able to like, reply to and retweet it. The new video experience will also be making its way to the explore section of the app. The explore section will now also include videos alongside Tweets and Trends.

Apart from the features announced by Twitter, it also seems like the platform is experimenting with a video views count feature, just like how it is available on Instagram Reels.

Social media platforms aren’t the only ones jumping on the vertical video trend. Last week, the American National Basketball Association (NBA) announced a new NBA app with a focus on vertical content.

Curated For You

Dhurandhar Box Office Collection Worldwide Day 11 Update: Ranveer Singh film eyes Rs 410 cr mark in India

IPL 2026 Auction Highlights: Cameron Green, uncapped Indians the headline makers

After brief return to normal weather, Bengaluru to see minimum temperatures dip below normal again