Opinion Social marriage product
From my experience of conducting executive training workshops on selling automobiles,I can genuinely empathise with the tension salespersons go through
From my experience of conducting executive training workshops on selling automobiles,I can genuinely empathise with the tension salespersons go through. In India,the worlds most heterogeneous society,not a single customer buys a car in one visit.
Multiple visits are made to dealerships to determine the purchase decision. Customers go to competing dealerships as well as to competing automobile brands. Its a spectacular show when joint families come to buy a car. Without the whole familys approval,theres no question of a purchase. The younger brother will never buy a vehicle more expensive than his older brothers one,unless the latter gives him permission. The salesperson is hard pressed to check the eye movement and determine the body language of different family members. They are all influencers to his achieving the sale. Suddenly a sister-in-law may say the headlamps no good,a nephew the wheel rim ugly,his mother may find the horn sound very jarring. Already theyve visited this showroom seven-eight times,and visited other brands too. This showrooms salesperson is at his wits end to convince them by meeting everybodys needs and desire. At the last moment,just when the purchase is about to materialise,a family member can declare that his friend says the mileage this car gives is too low. So everything dissolves to naught. In selling a mass car,you can imagine what a genius the salesperson has to be to address his heterogeneous customers in India.
Our socially arranged marriages happen in more or less the same way,but with more discipline. The bridegroom is always in a position of power,to squeeze the brides family all the way. Carrying that mentality,the boys side go bride hunting to even 20 different homes,and theyre entertained everywhere. His has two regiments,the mens group for investigating the brides wealth; the womens group for examining the bride as product quality. In general,the criteria determining man-woman compatibility include matching of horoscopes,family reputation,religion,caste,vegetarian or non-veg diet,skin colour,fecundity. The grooms profession commands the dowry price. The highest weightage goes to IPS/IAS officers,followed by doctors,then others.
The boys side arrives like a winning battalion expecting to be extolled. Im not generalising; just narrating some childhood observations from being present in arranged marriages of our joint family members. Different women have since confided in me their frustrating,resentful feelings. In multiple visits to the same girls family,it seems the boys side feels free to criticise,even abuse feminine sensitivities. Humiliating comments from accompanying people are: she doesnt walk demurely; when she smiles all her teeth protrude; she doesnt sit gracefully; she speaks too loudly; she doesnt serve with humility.
When the bridegrooms men get into wealth assessment manoeuvres,the womens regiment goes for surprise checks to investigate the familys living standard. They follow the would-be bride into the kitchen purportedly to check her art of cooking,washing and serving,so essential in a joint family. Actually at close quarters,her real body colour vs. fairness cream usage is minutely ascertained. If she sings or dances its counted as added product value,although she may be disallowed from using these skills later. If her career is accepted,its for the extra income the family pool will get. Clearly her patience and adjustability are winning factors.
On a recent visit to an old friends home,I found everybody in mourning. His daughters marriage cancellation story tumbled out. It was worse than the analogous joint family car purchase cancellation upon hearing about low mileage,a quality theyd not experienced yet. The marriage decision was solidified several months ago after the bridegrooms family verified everything. Before the real religious ceremony marriage,a new trend nowadays is to legally register the marriage. These formalities were happily concluded at the court amidst joyous family members. After reaching their respective homes,the bridegrooms side called off the marriage. My friends were dazed. I dont know how you,my reader,will take the shocking reason for discontinuance.
Present in the court was the brides maternal uncle who has some skin de-pigmentation on his face. On returning home someone whispered to the bridegroom that skin de-pigmentation can be hereditary. So he promptly cancelled the marriage. Skin pigmentation is a beauty issue that does not interfere with general health. Its likelihood of occurrence in the next generation is rare. Can you imagine this innocent girls plight? Shes legally a divorcee. When I narrated this to my 86-year-old father,who also has skin de-pigmentation,he had no answer. He confessed to always having a sense of impending guilt,and relief,that my son,grandchildren or I have no skin de-pigmentation.
Perhaps my friends daughter is fortunate she escaped this family where trust is so fragile. But the bridegrooms behaviour is proof of how arranged marriages treat women as products that have to perform to exacting standards laid down by men. Luckily a new trend has emerged,where a girl and boy who want to marry beat the system by involving go-betweens,making it appear like an arranged marriage. The pretence is to avoid shocking their parents. This is love,yet an accepted marriage according to Indias social system.
Over centuries,amongst royalty in Europe,India and Japan,marriages were political,arranged for empire building. Daughters were useful currency to help form strategic alliances and strengthen the countrys military position. In India,womens dignity is wiped away by arranged marriages that make her a mere embellished commodity. I believe in marriage that results from love and affection between two individuals. Others may enjoy its celebration but without interfering in the couples private decision. Society must concede equal rights to women,at par with men,to select their partner and boldly stand by their choice.
Shombit is an international consultant to top management on differentiating business strategy with execution excellence (www.shiningconsulting.com)