Tata8217;s 8216;choice8217; preserves Parsi tradition

From shipyards to textile firms,Mumbai8217;s Parsis,descendants of Persians who first landed in India in the ninth century,led the city8217;s commercial development from sleepy fishing islands to one of Asia8217;s business capitals.

Big business houses led by the Tata,Godrej and Wadia families keep that tradition alive today.

8220;Tata is a Parsi business,and so it is important that someone who grasps the culture of the group is at the top,8221; said Zubin Karkaria,a Parsi and chief executive officer and managing director of international visa administration firm VFS Global.

Bombay House,the brick colonial building in the heart of south Mumbai where Mistry,43,will take the reins of the 83 billion Tata empire next December,is the seat of power for a community Parsis say is inseparable from the city8217;s history.

Mistry is the youngest son of construction magnate Pallonji Mistry,known as 8220;the world8217;s richest Parsi8221; with estimated wealth of 8.8 billion,according to Forbes.

Octogenarian Pallonji and the 73-year-old Ratan Tata are stalwarts of business groups that date back more than 140 years,carrying on a legacy of more than 300 years of Parsi-led industrial development in India8217;s commercial capital.

Other Parsi industrialits such as Adi Godrej,head of the consumer goods and real estate-focused Godrej Group,and textile and property baron Nusli Wadia,ensure their business influence far outstrips their dwindling numbers.

8220;Parsis really were the pioneers of the Indian industrial movement and have put a lot into the industrial development of the country,8221; said Shernaaz Engineer,editor of Jam-e-Jamshed,the 179-year-old Parsi newspaper.

Nariman Point,which is losing its stature as the city8217;s prime business district,is named after the Parsi who built it,while many of Mumbai8217;s hospitals and colleges bear the names of Parsi merchants who forged the city8217;s development as a trade hub in the 19th century.

350 YEARS OF HISTORY

The Parsis settled in Mumbai in the 1640s when the city was under Portuguese control,according to the Bombay Parsi Punchayet BPP,a 330-year-old administrative body.

By the mid 19th-century,Parsi industrialists had launched trading,printing and engineering businesses and in 1854,founded the city8217;s first commercial bank.

8220;They have really put a lot into the city,8221; said Engineer. 8220;Mumbai and the Parsis are absolutely interlinked.8221;

Surnames like Engineer,or Contractor and their job-specific Indian equivalents are common among the Parsi community.

Today,BPP administers over 4,000 Parsi-only apartments across the city open only to vetted applicants,runs a Parsi-only blood bank and awards scholarships and other financial support to students from the community.

But the group8217;s numbers are sliding. From 112,000 in 1951,the population of Parsis in India dropped to just under 70,000 in 2001,according to census data. Sociologists say the trend will likely continue.

8220;The community faces the threat of extinction,8221; wrote the award-winning Indian screenplay writer Sooni Taraporevala in her 2004 book 8220;Parsis: The Zoroastrians of India8221;.

8220;Zoroastrianism is a non-proselytizing religion 8212; there are no converts,8221; she wrote. 8220;One can only be born into it. Marriage outside the community is not encouraged.8221;

That has to change,say liberal members of the community,if the it is to survive. Taskforces have been set up to develop strategies to encourage families to have more children,and promote marriages to non-Parsis.