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This is an archive article published on May 21, 2011

Ink to pixels: E-books outsell print books at Amazon

In the latest chapter in the unfolding tale of the book evolution from ink to pixels,Amazon.com said that its customers now buy more e-books than print books

In the latest chapter in the unfolding tale of the book evolution from ink to pixels,Amazon.com said that its customers now buy more e-books than print books.

Since April 1,Amazon sold 105 books for its Kindle e-reader for every 100 hardcover and paperback books,including books without Kindle versions and excluding free e-books. We had high hopes that this would happen eventually,but we never imagined it would happen this quickly, said Jeff Bezos,Amazons chief executive,in a statement. Weve been selling print books for 15 years and Kindle books for less than four years.

But people should not exile their bookshelves to storage quite yet,many analysts warned. Over all,e-books account for only about 14 of all general consumer fiction and nonfiction books sold,according to Forrester Research.

E-book reading is a big deal and its going to continue to be even bigger, said James McQuivey,a digital media analyst at Forrester. But we are not to the point where e-books are a majority of unit sales and certainly not a majority of revenue.

Amazons latest milestone was unsurprising to industry observers. It said last July that sales of e-books outnumbered hardcover books and said in January the same was true for paperbacks. For Amazon,though,the milestone is proof that it has successfully leapt from a print business to a digital one,a transition that has challenged most companies that sell media.

 

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