8216;Indians prefer kirana to mall8217;

8220;Goods disposed of by the shopping malls are devoid of these twin benefits and thus attract only the upmarket buyers,8221; the chamber said.

A compulsion to take the cash memo for every purchase made in malls is another aspect that puts off the shoppers,it said.

It is a myth that only malls keep sustained quality products,as they are available in kirana shops in abundance and that too for a negotiable price,Assocham said,adding that malls entertain shoppers,but leave a big hole in their pockets.

8220;In case of retail shops,consumers have the satisfaction of scanning through major brands and products,for which prices are generally found to be negotiable,8221; it added.

The survey was carried out in 15 major cities,including Delhi,Kolkata,Chennai,Bangalore,Mumbai,Hyderabad,Pune and Lucknow. About 5,000 shoppers across these cities were interviewed.