Hindi viewership growing phenomenally: Narain

Q. Do you see broadcasting space evolving for Hindi news channels?

Hindi viewers market is increasing at a pace,we have never seen before. There has been a phenomenal increase on many fronts like the viewership and readership.

Q. What plans are store for P 7 in the near future?

We are going to launch few more channels catering to drawing out the best from the rich cultural heritage of India and are slated for release four months later.

Q. What made you look at Mumbai for your expansion plans?

As a national news channel,we are striving for presence in all the major cities and being commercial capital & a major TAM City we want to expand in Mumbai.

Q. What strategies are you going to deploy to leverage you channel through the existing cut-throat competition?

The channel will provide to its viewers,a type of content that is well researched and caters to their need. We will provide in-depth and well analysed content to our viewers. P7 News Channel will mark an era of serious news which would make channel stand out among the various news channels that exist.

6. What kind of tie-ups,if any is P7 is having with DTH services?

We have done tie ups with Dish DTH / DD DTH / Sun Direct DTH (South Pack). We are also in the process to do tie up with Tata Sky and subsequently with other DTH service providers according to their geographical presence.

Q. Do you plan to have a brand ambassador for your news Channel?

Our brand ambassador is our tag line ‘A Ray of Hope – Ek Umeed’ once we accomplish our reach nationwide in all cities we will unveil our brand envoy.

Q. What type of programmes is your channel going to focus on?

We are keeping pace with every kind of program to suit the viewers according to their likings. We have every genre of program on properties & interiors (Batein Jameen Jaydaad Ki),women oriented program (Bindia),law & rules (Kayda Kanoon unique program on law of the country),automobiles (Speed),astrology (Graho ki Shatranj),style & beauty (Stylista),health & care (Healthcare).

Q. How do you see the progress of your channel in terms of annual turnover?

Our annual turnover in the financial year 2007-08 was 66.43 Lakhs,which touch 165.85 lakhs in the financial year 2008-09. We are targeting Rs. 4000.00 Lakhs turn over in 2009-10.

Q. What other expansion plans are there in store,particularly in terms of tapping other languages or states?

We are planning foray into different segments including Marathi,Bhojpuri,and a colloquial language with a Hindi dialect spoken in Bihar and Uttar Pradesh,some southern languages and Gujarati. The news channel is already being broadcast in some of these languages.

We are concentrating on electronic media as we are into Hindi news channel subsequently in future we are coming into different regional language channel and will soon be coming up with entertainment channel also.