The new Screen unveiled

8220;Screen is not only popular among those in the industry, but also widely read by cine goers,8221; said Deshmukh, while Das Munsi added, 8220;I know Screen covers the screen of India. I hope it goes on to cover the screen of the world.8221;

The new re-designed Screen 8212; supported by a national-level circulation campaign8212; will add more punch to entertainment reporting with 36 comprehensive colour pages which will cover movies and the business of entertainment from radio and cable television to DTH, from studios to multiplexes and new age media initiatives.

Screen, Kareena Kapoor says, 8220;both her grandpas Raj Kapoor and Hari Shivdasani enjoyed reading it8221; has always been the ultimate 8220;insider8221; paper. And it will continue to be so. While it will still focus on news, finance and new productions, it will also provide fodder for corporates looking at film production as an investment.

But Screen will never be short on nostalgia. Even today, the film fraternity feels that launches and premieres are incomplete without them being featured in Screen Rishi Kapoor, who was born in the same year as Screen, recalls, 8220;My father always referred to Screen as my golden sister8221;.

While regular lead stories, news snippets and your favourite columns will continue, Screen will devote more space to polls, debates, reviews, regional as well as international cinema.

Work is also on to revamp the Screen website: screenindia.com so that it8217;s more fun and interactive.