
People chat while waiting to buy Apple8217;s iPhone 3G after it went on sale in Sydney on Thursday. The new iPhone is expected to attract hordes of buyers in more than 20 countries. iPhone has had a good run over the past year, shaking up the stodgy design of cell phones and securing Apple a lucrative slice of the wireless business
10 million
Apple Inc.8217;s target for iPhone sales by the end of 2008
The past haunts
Apple has stumbled before in its foray with a poorly executed price cut two months after the iPhone launch that left many early buyers fuming
NEW risks
Intensifying competition 8212; Google8217;s upcoming Android 8212; and the uncertainty of a fractured market with big players