Gold Rush Time

It is that time of the year when most women are out shopping for some nice piece of jewellery to adorn themselves and also to keep in with t...

It is that time of the year when most women are out shopping for some nice piece of jewellery to adorn themselves and also to keep in with the traditional ‘metal buying’ on Dhanteras. And the markets are now savvy to cater to every fancy of yours as also the best part of shopping—deals! This is the time when large number of exciting offers and deals are announced, usually confusing buyers with too many options in the market.

Traditionally, gold buying peaks during the festive and wedding season due to the auspicious and adornment values associated with this yellow metal. Gold has become a safe haven for investment. Thus apart from buying gold for its traditional and ornamental values, Indians are also looking at it as an attractive investment option.

This season, World Gold Council and its partners are all set to dazzle women with the latest Collection G of lightweight gold jewellery. Comprising over 1,200 unique designs in 22-carat gold including pendants, earrings, bracelets, rings, bangles and complete sets, Collection G also makes for an unusual gifting option this festive and wedding season.

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Tanishq has also launched a lightweight collection of 22 carat gold jewellery. Priced from Rs 733 and upwards, the range has pieces of jewellry that look heavy, but feels light. Tanishq has also come up with lightweight diamond jewellery this season. Priced at Rs 3,000 and upwards, the range consists of over 300 exquisite, elegant diamond intensive designs.

Specially for Diwali, Inter Gold has launched is sixth collection of spiritual theme jewellery called Shri Yantra. Comprising of yantra pendants and ranging from Rs 7,200 to Rs 20,000, this is set in 22 carat gold with real diamonds. With every purchase of Rs 4,000 upwards, you receive Gifts of Faith pendants and the more you buy, the higher the value of your gift.

Not satisfied with plain yellow metal! You can go in for some stunning collection of gems and diamonds. Under its dazzling Autumn Collection 2002, Oyzterbay has introduced Oyzterbay Limited Edition. Set with authentic and selected diamonds, the collection is priced between Rs 20,000 and Rs 30,000 and will be available only in the Oyzterbay signature stores at Mumbai, Delhi, Bangalore, Chandigarh and Kochi.

For young working women, Oyzterbay has brought The Moonlight Collection which is priced between Rs 1,000 and Rs 20,000.

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To celebrate the season of betrothal, Oyzterbay has positioned the Your First Diamond Solitaire Collection with over 20 designs which are priced between Rs 8,000 to Rs 20,000. The entire Oyzterbay Collection is also positioned as the ideal gifting option. What makes gifting more attractive is Oyzterbay’s 30-day ‘no-questions-asked’ exchange policy, where any unused item can be exchanged at any of its showrooms across the country regardless of the place of purchase, with NO deduction!

Gili has also introduced its new animal collect in 18 carat gold and diamonds. Priced from Rs 3,400 and above, at every purchase of over Rs 6,000 you get a Philips hand blender absolutely free.

Besides jewellery, gold has become a hot metal for watches too which are considered almost as a piece of jewellery these days. Keeping that in mind, Titan has launched Nebula range of pure 18 carat gold watches this season and promoting this new range in Festival of Gold. Under a co-promotional exercise of Buy Titan get Tanishq, every Nebula, Regalia and Raga watch purchase will get a gift voucher of Rs 251, which can be redeemed at any Tanishq boutique across the country.

Gold coins are also freely available with all jewellery outlets all over the country. The popular coins have images of gods and goddess and the traditional guinea. Leading companies like Tanishq, MMTC, VNM, Gili also manufacture coins of gods and goddess’ which are sold through their own outlets.